City Launcher (Miami)

Brodie Rec League•Miami, FL

11h

About The Position

Brodie League is hiring a City Launcher to open and grow its Miami market. The role is based in the launch neighbourhood, with a required in-market presence that includes evenings and weekends. The City Launcher recruits at least 24 founding captains in the first season, sources and validates a venue, builds local demand, fills the gym, and runs the launch season. The role then continues to develop the league season over season and may expand into adjacent cities as results earn a larger territory. This is primarily a community-building role, followed by sales and growth marketing. The City Launcher is expected to be a familiar, active participant in the local basketball scene and the face of Brodie in the city, attending game nights and open runs and building relationships with players, captains, families, spectators, and local community connectors. The role works closely with leadership across operations, growth, brand, and people, and contributes to a repeatable launch playbook for future Brodie cities.

Requirements

Live in the launch neighbourhood or directly beside it.
Have an existing network in the local basketball community, such as coaches, trainers, gym staff, run organizers, tournament organizers, or group-chat admins.
Be an active participant in the local basketball scene, currently playing in a recreational league or having played last season, and be in a gym weekly.
Have a strong reputation and standing in the local scene, such that people act on your recommendations; follower count is not the measure.
Be able to name the first ten prospective captains and credibly get them on the phone.
Be comfortable building demand from zero through events, social media, partnerships, and word of mouth, with little or no budget.
Be able to close venue and captain conversations, including securing facility time and asking captains for deposits, and manage conversations through signature.
Be comfortable owning performance numbers, working in a CRM, and adopting new tools quickly; strong technology acumen or curiosity is expected.
Be available evenings and weekends; game nights run roughly 7 p.m. to midnight.
Be willing to travel across the territory as it expands.

Nice To Haves

Experience running a run, league, tournament, training group, or community program.
Experience managing social media for a local brand, venue, team, or community.
Background in sports, events, hospitality, fitness, lifestyle, or entertainment.
Experience selling partnerships, sponsorships, memberships, or experiential products and services.
Three or more years of experience in sales, partnerships, community management, or growth; this is useful but not a filter.

Responsibilities

Recruit a minimum of 24 founding captains per league, starting with existing local contacts.
Build relationships with coaches, trainers, gym staff, run organizers, barbers, group-chat admins, local business owners, and other people who connect with players.
Drive the referral program and maintain a visible presence in the launch neighbourhood.
Identify and evaluate local gyms, negotiate with facilities, and secure the appropriate venue.
Follow the venue and demand sequence: soft-close the venue, prove demand, then sign; do not carry a lease on an unproven market.
Track teams signed, fill rate, and revenue in the CRM; monitor results weekly and escalate early when behind.
Build local awareness and demand from the ground up, including running the location’s social page, building a following and waitlist, and creating launch anticipation.
Host open runs and live events that convert interest into signed, paid teams.
Develop local distribution partnerships with trainers, shops, barbershops, run pages, photographers, and other local channels.
Attend game nights and build relationships with captains, players, families, and spectators to develop a lasting community.
Monitor league health during the season, including retention, team count, waitlist, and feedback.
Partner with Operations on game-night execution while retaining ownership of growth, revenue, and community.
Contribute to the repeatable launch playbook and grow the territory into adjacent cities as performance warrants.