City Launcher (Denver)

Brodie Rec League•Denver, CO

14h•Onsite

About The Position

Brodie League is hiring a City Launcher to open and grow its Denver market. The role is based in the launch neighbourhood, requires in-market presence including evenings and weekends, and covers Denver, Colorado. The City Launcher recruits at least 24 founding captains in the first season, sources and validates a venue, builds demand, fills the gym, and runs the launch season. The role is community-first, supported by sales and growth marketing, and requires an existing local basketball network and credibility in the neighbourhood. The City Launcher remains the face of Brodie in the city after launch, attending game nights and events, building relationships with players and other community members, and monitoring league health. The role owns local growth, revenue, and community, while partnering with Operations on game-night execution. As the market develops, the City Launcher helps build a repeatable launch playbook and may expand into adjacent cities as results earn a larger territory. The position works closely with leadership across operations, growth, brand, and people and reports to the Sr. Director of Growth.

Requirements

Live in the launch neighbourhood or directly beside it, not merely in the surrounding metro area.
Have an existing network in the local basketball community, such as coaches, trainers, gym staff, run or tournament organizers, or group-chat admins.
Be an active participant in basketball culture, currently playing in a recreational league or having played last season and regularly attending a gym.
Have a strong reputation and standing in the local scene, such that people act on recommendations.
Be able to identify the first ten prospective captains and credibly get them on the phone.
Be comfortable building demand from zero through events, social media, partnerships, and word of mouth, with little or no budget.
Be able to close, including asking facility owners for venue time and captains for deposits, and managing conversations through signature.
Be comfortable owning performance metrics, using a CRM, and adopting new tools quickly; strong technology acumen or curiosity is expected.
Be available evenings and weekends; game nights run approximately 7 p.m. to midnight.
Be willing to travel across the territory as it expands.

Nice To Haves

Experience running a basketball run, league, tournament, training group, or community program.
Experience managing social media for a local brand, venue, team, or community.
Background in sports, events, hospitality, fitness, lifestyle, or entertainment.
Experience selling partnerships, sponsorships, memberships, or experiential products and services.
Three or more years of experience in sales, partnerships, community management, or growth; useful but not a filter.

Responsibilities

Recruit at least 24 founding captains per league through an existing local network and regular presence at gyms, courts, runs, leagues, training sessions, and tournaments.
Build and maintain relationships with coaches, trainers, gym staff, run organizers, barbers, group-chat admins, and local business owners.
Drive the referral program so captains and players become a major recruiting channel.
Identify and evaluate neighbourhood gyms, negotiate with facility owners, and secure the appropriate venue.
Follow the venue sequence of soft-closing the venue, proving demand, and then signing; do not carry a lease on an unproven market.
Track teams signed, fill rate, and revenue in the CRM, monitor performance weekly, and escalate early when behind.
Build local demand from zero through events, social media, partnerships, and word of mouth.
Run the location's social page before launch to build a following, anticipation, and a local waitlist.
Host open runs and live events that convert interest into signed, paid teams.
Develop local distribution partnerships with trainers, shops, barbershops, run pages, photographers, and other local channels.
Attend game nights and build relationships with captains, players, families, and spectators to foster community.
Monitor league retention, team count, waitlist, and feedback, and partner with Operations on game-night execution while retaining ownership of growth, revenue, and community.
Help develop the repeatable launch playbook for future Brodie cities and grow the territory into adjacent cities as performance warrants.