City Launcher (Boston)

Brodie Rec League•New York, NY

6d•$70,000 - $80,000•Onsite

About The Position

The City Launcher opens and grows a Brodie League market in a neighbourhood they know well. The role recruits at least 24 founding captains in the first season, identifies and validates a venue, builds local demand, fills the gym, and runs the launch season. The City Launcher remains the local face of Brodie League, attending game nights and open runs and building relationships with players and the wider community. This is primarily a community-focused role, followed by sales and growth marketing. The position owns market validation and growth season over season, with the possibility of adding cities to the territory as results warrant. The City Launcher works closely with leadership across operations, growth, brand, and people, and contributes to a repeatable launch playbook for future Brodie League cities. The role is based in the Boston launch market and requires local presence, including evenings and weekends.

Requirements

Live in the launch neighbourhood or a directly adjacent neighbourhood.
Have an existing network in the local basketball community, such as coaches, trainers, gym staff, run organizers, tournament organizers, or group-chat administrators.
Currently participate in basketball culture, such as playing in a recreational league now or last season and being in a gym weekly.
Have standing and credibility in the local scene so that people act on recommendations.
Be able to identify the first ten captains and credibly get them on the phone.
Be comfortable building demand from zero through events, social media, partnerships, and word of mouth, with little or no budget.
Be able to close sales, including negotiating with facility owners and asking captains for deposits, and manage conversations through signature.
Be comfortable owning metrics, using a CRM, and adopting new tools quickly; strong tech acumen or curiosity is expected.
Be available evenings and weekends; game nights run approximately 7 p.m. to midnight.
Be willing to travel across the territory as it expands.

Nice To Haves

Experience running a basketball run, league, tournament, training group, or community program.
Experience managing social media for a local brand, venue, team, or community.
Background in sports, events, hospitality, fitness, lifestyle, or entertainment.
Experience selling partnerships, sponsorships, memberships, or experiential products and services.
Three or more years of experience in sales, partnerships, community management, or growth; described as useful but not a filter.

Responsibilities

Recruit a minimum of 24 founding captains per league, beginning with people in the candidate’s existing network.
Build relationships in local gyms and basketball venues, and introduce Brodie League to communities where the candidate is already known.
Develop and maintain relationships with coaches, trainers, gym staff, run organizers, barbers, group-chat administrators, and local business owners.
Drive the referral program and maintain a regular presence in the neighbourhood.
Identify and evaluate gyms, negotiate with facility owners, and secure an appropriate venue.
Follow the venue and demand validation sequence: soft-close the venue, prove demand, and then sign.
Track teams signed, fill rate, and revenue in the CRM, monitor progress weekly, and escalate when targets are at risk.
Build local awareness and demand from the ground up.
Manage the location’s social media page and build its following, anticipation, and local waitlist before launch.
Host open runs and live events that convert interest into signed, paid teams.
Develop local distribution partnerships with trainers, shops, barbershops, run pages, photographers, and other community channels.
Attend game nights and build relationships with captains, players, families, and spectators.
Monitor league health during the season, including retention, team count, waitlist, and feedback, and partner with Operations on game-night execution.
Retain ownership of local growth, revenue, and community, and help build the launch playbook for future cities.
Expand into adjacent cities as the territory grows and the candidate’s track record earns expansion.