City Launcher (Dallas)

Brodie Rec League•Dallas, TX

11h

About The Position

The City Launcher opens and grows a Brodie League market in a local neighborhood. The role recruits at least 24 founding captains in the first season, identifies and validates a venue, builds local demand, fills the gym, and runs the launch season. After launch, the City Launcher remains the face of Brodie in the city, building relationships with players and community members and supporting league growth season over season. This is primarily a community-building role, followed by sales and growth marketing. The successful candidate is expected to have an existing presence and reputation in the local basketball community. The City Launcher works with leadership across operations, growth, brand, and people, and helps develop the repeatable playbook for launching future Brodie cities. As performance earns expansion, the role may grow to include additional cities within the territory. The position is based in the Dallas launch market and requires in-market presence, including evenings and weekends. Game nights generally run from approximately 7 p.m. to midnight, and travel across an expanding territory is required.

Requirements

Live in the launch neighborhood or directly beside it; living elsewhere in the metro area does not meet the stated requirement.
Have an existing network in the local basketball community, such as coaches, trainers, gym staff, run organizers, tournament organizers, or group-chat administrators.
Be actively involved in basketball, such as currently playing in a recreational league or having played last season and being in a gym weekly.
Have a strong reputation and standing in the local scene, such that people act on your recommendations; follower count alone is not sufficient.
Be able to name the first ten prospective captains and credibly get them on the phone.
Be comfortable building demand from zero through events, social media, partnerships, and word of mouth, with little or no budget.
Be able to close sales, including securing facility time and captain deposits, and managing conversations through signature.
Be comfortable owning performance metrics, working in a CRM, and adopting new tools quickly; strong technology aptitude or curiosity is expected.
Be available evenings and weekends; game nights generally run from approximately 7 p.m. to midnight.
Be willing to travel throughout the territory as it expands.

Nice To Haves

Experience running a recreational run, league, tournament, training group, or community program.
Experience managing social media for a local brand, venue, team, or community.
Background in sports, events, hospitality, fitness, lifestyle, or entertainment.
Experience selling partnerships, sponsorships, memberships, or experiential products and services.
Three or more years of experience in sales, partnerships, community management, or growth; this is useful but not a filter.

Responsibilities

Recruit a minimum of 24 founding captains per league through an existing local basketball network and community outreach.
Build and maintain relationships with coaches, trainers, gym staff, run organizers, barbers, group-chat administrators, and local business owners.
Drive the referral program and maintain a regular presence in the neighborhood.
Identify and evaluate local gyms, negotiate with facility owners, and secure the appropriate venue after validating demand.
Follow the venue and sales sequence: soft close the venue, prove demand, then sign; do not commit to a lease in an unproven market.
Track teams signed, fill rate, and revenue in the CRM, monitor performance weekly, and escalate early when results are behind.
Build local demand from the ground up through events, social media, partnerships, and word of mouth.
Manage the location’s social page before launch to build its following, anticipation, and local waitlist.
Host open runs and live events that convert interest into signed, paid teams.
Develop local distribution partnerships with trainers, shops, barbershops, run pages, photographers, and other community channels.
Attend game nights and build relationships with captains, players, families, and spectators.
Monitor league health during the season, including retention, team count, waitlist, and feedback.
Partner with Operations on game-night execution while retaining ownership of growth, revenue, and community.
Help create the repeatable launch playbook for future Brodie cities and grow the territory into adjacent cities as performance warrants.