Chief Revenue Officer

Goruck•Jacksonville Beach, FL

About The Position

GORUCK is hiring a Chief Revenue Officer to lead top-line growth and commercial profitability across Gear, Footwear, Apparel, Training, Events, and emerging channels. The role connects revenue strategy, customer acquisition and retention, e-commerce, merchandising, pricing, and demand forecasting to build a predictable, scalable, and efficient commercial engine. It is a data- and execution-driven executive position focused on measurable outcomes, unit economics, and profitable growth. The CRO owns commercial performance across DTC e-commerce, B2B, wholesale, government, Events, and other channels. The role leads performance marketing and customer economics, the GORUCK.com conversion engine and e-commerce roadmap, rolling revenue and unit forecasts, pricing and merchandising strategy, and development of new revenue channels. The CRO partners closely with Operations, Finance, Product, Community, and Events, and builds and leads the team and operating rhythms needed to execute the revenue strategy. The position is based in Jacksonville Beach, Florida, reports to the Chief Executive Officer, and leads a team of 7–10 employees plus contractors.

Requirements

10+ years of commercial, revenue, growth, or e-commerce leadership experience.
Proven ownership of revenue and commercial P&L performance, with a track record of driving profitable growth.
Deep DTC e-commerce expertise across acquisition, retention, conversion, lifecycle marketing, merchandising, pricing, and promotions.
Strong command of performance marketing and its economics, including CAC, LTV, contribution margin, attribution, cohort analysis, and ROI.
Experience developing revenue and unit forecasts and translating demand into actionable plans with Operations, Finance, and Product.
Experience building revenue beyond DTC through B2B, wholesale, government, institutional, or other commercial channels.
Strong leadership experience building and managing high-performing teams.
High emotional stability, low ego, strong judgment, and the ability to challenge assumptions with data.
Alignment with GORUCK’s culture and mission.

Nice To Haves

Experience with a physical-goods DTC brand in fitness, outdoor, performance apparel, footwear, equipment, or premium consumer goods.
Experience helping scale an emerging consumer brand through a significant growth stage, such as $30M to $100M+ in revenue.
Experience in fitness, endurance, outdoor, tactical, military, or similarly mission-driven communities.

Responsibilities

Own GORUCK’s revenue strategy and commercial performance across DTC e-commerce, B2B, wholesale, government, Events, and emerging channels.
Drive top-line growth while protecting contribution margin and profitability.
Build a predictable customer acquisition and retention engine.
Own performance marketing strategy and allocate spend across paid social, search, affiliate, influencer, email, SMS, and other growth channels.
Use CAC, LTV, conversion, retention, and channel economics to guide investment decisions.
Own the GORUCK.com conversion engine, including the customer journey, site architecture, e-commerce technology roadmap, and conversion-rate optimization.
Build attribution, reporting, and dashboards to identify revenue sources.
Own the 12–24 month rolling revenue and unit forecast, progressing from category to SKU.
Partner with Operations and Finance to translate demand forecasts into inventory, sourcing, cash-flow, and margin plans.
Own pricing, merchandising, and promotional strategy while protecting GORUCK’s premium positioning.
Partner with Product to assess sales performance and inform assortment decisions using sales, margin, customer, and inventory data.
Build and scale B2B, government, institutional, wholesale, and strategic partnership opportunities.
Partner with Community and Events on ticket pricing, promotions, customer acquisition, loyalty, and cross-selling strategy.
Build and lead the team required to execute GORUCK’s revenue strategy.
Create clear goals, accountability, and operating rhythms that turn strategy into measurable results.