Chief Revenue Officer, (ON SITE)

Sonesta International Hotels Corporation•Newton, MA

2d•Onsite

About The Position

Sonesta International Hotels is seeking a Chief Revenue Officer to unify the organization’s revenue-generating functions into an integrated commercial strategy. The role combines strategic leadership with hands-on commercial execution, partnering with the executive team to articulate the company’s brand and value proposition, drive strategic growth, optimize commercial performance, and align revenue-generating channels. The CRO will lead an integrated commercial engine across brand, marketing, hospitality, sales, and loyalty to grow sustainable and profitable revenue, strengthen guest engagement, and increase brand loyalty. The role oversees commercial strategy and revenue leadership, hotel sales performance, brand and advertising strategy, and digital, CRM, and loyalty strategy. The CRO will develop commercial plans, guide sales and marketing strategies, oversee agency partners, use guest and market insights to improve performance, and collaborate across the organization. The position reports directly to the CEO and serves on the executive team. It is an onsite role.

Requirements

15+ years of progressive leadership experience in commercial strategy, marketing, sales, revenue management, or related business functions.
Demonstrated success in hospitality, resort, or other consumer-facing, multi-site revenue-driven environments.
Proven track record leading multiple revenue-generating business functions, including hospitality, marketing, sales, loyalty, or customer engagement.
Experience developing and executing strategic business plans, revenue initiatives, and market-growth strategies.
Strong experience overseeing the development and delivery of a multi-brand hotel portfolio.
Strong analytical acumen, including the ability to interpret player data, STR reporting, CRM analytics, and commercial performance dashboards.
Executive-level communication, presentation, and relationship-building skills.

Responsibilities

Develop monthly, annual, and multi-year commercial plans with targets, channel strategies, reinvestment frameworks, and growth initiatives.
Lead integrated commercial strategy to drive profitable revenue across hotels, food and beverage, groups and events, entertainment, and ancillary business lines.
Identify cross-sell, upsell, and guest lifetime-value opportunities across hospitality segments.
Monitor commercial performance and market trends, providing the CEO with actionable insights, recommendations, and strategic decision support.
Provide executive leadership and strategic oversight of the Director of Hotel & Resort Sales.
Establish group, corporate, leisure, and transient sales strategies aligned with property-wide revenue objectives.
Build relationships with key accounts, strategic partners, tourism organizations, and distribution channels across Sonesta brand tiers.
Align hotel sales initiatives with market-segment demand, occupancy objectives, profitability, and major local, regional, and national property events.
Guide brand strategy, positioning, voice, and guest value proposition across channels, ensuring brand equity contributes to revenue growth.
Direct advertising strategy, including audience targeting, media investment, campaign planning, and performance measurement.
Lead creative, media-buying, and campaign-execution agency partners, ensuring work supports enterprise growth plans.
Ensure a consistent, high-impact brand experience across hospitality, food and beverage, and community-facing initiatives.
Oversee agency partners responsible for digital marketing, CRM, database marketing, and social media against performance and revenue benchmarks.
Establish loyalty and guest-engagement strategies that drive visitation, retention, spend, and measurable revenue growth.
Set strategic direction and investment priorities for email, digital advertising, SEO/SEM, AI influence for search and booking, social media, and emerging channels.
Use guest insights, behavioral data, and CRM analytics to personalize communications and optimize guest lifetime value.
Partner with the Co-CEOs and executive leadership team to develop and execute the organization’s growth strategy.
Collaborate with Operations, Finance, HR, IT, and department leaders to align commercial initiatives with organizational goals.
Foster agency, innovation, continuous improvement, and guest-centric decision-making.
Develop leadership talent in the Commercial Strategy organization through coaching, mentorship, and succession planning.
Assess commercial performance across segmented brands during the first 120 days, build stakeholder relationships, identify near-term opportunities, and present a 12-month commercial strategy to the CEO.
Deliver measurable revenue growth, establish a unified commercial strategy, improve guest acquisition and loyalty, differentiate brand and advertising, hold agency partners accountable to KPIs, and build a high-performing commercial organization.

Benefits

Medical, dental, and vision insurance.
Health Savings Account (HSA) with company match.
401(k) retirement plan with company match.
Paid vacation and sick time.
Paid parental leave.
Company-paid life insurance.
Company-paid short-term and long-term disability.
Hospital indemnity, critical illness, and accident insurance.
Educational assistance.
Sonesta hotel discounts.
Additional perks and employee discounts.
Competitive executive compensation package with salary and incentive opportunity.