Chief Revenue Officer

CASH DEPOT LTD•Green Bay, WI

18d•$150,000 - $0•Onsite

About The Position

The Chief Revenue Officer (CRO) is a key member of Cash Depot’s executive leadership team and oversees and optimizes the organization’s revenue-generating activities. These include sales, pricing strategy, marketing collaboration, customer support alignment, and business development initiatives intended to maximize revenue and accelerate sustainable growth. The CRO reports directly to the CEO. The CRO develops and executes growth initiatives, builds and leads high-performing teams, identifies new market opportunities, strengthens customer relationships, and ensures alignment across revenue-generating departments. This highly visible executive role helps define the company’s growth strategy and shape the future of its revenue organization.

Requirements

10+ years of progressive leadership experience with a proven track record of driving revenue growth.
Extensive experience leading sales, marketing, business development, or revenue organizations.
Demonstrated success growing revenue through new product development, branding, partnerships, and strategic initiatives.
Significant experience with P&L management and executive-level decision-making.
Experience developing and executing business strategies that drive measurable results.
Strong understanding of business metrics, forecasting, and performance analysis.
Proven executive leadership and team-building capabilities.
Strong strategic planning and business development expertise.
Exceptional communication, negotiation, and presentation skills.
Ability to inspire, motivate, and develop high-performing teams.
Strong customer relationship management and partnership-building skills.
Experience with Salesforce and other business productivity platforms.
Ability to balance strategic vision with hands-on execution.
Strong analytical and financial acumen.
Entrepreneurial mindset with a passion for growth and innovation.
Demonstrated ability to lead organizations through transformation and change.

Nice To Haves

Master’s degree in Business Administration or a related field, or equivalent executive leadership experience.

Responsibilities

Partner with executive leadership to execute strategic growth plans and identify future opportunities.
Develop and implement revenue strategies to drive long-term business growth and profitability.
Monitor market trends, industry developments, and competitive activity to identify revenue opportunities.
Use business metrics and performance data to guide strategic decision-making.
Ensure performance, alignment, and accountability across revenue-generating functions.
Lead and develop the sales organization to drive growth across customer segments.
Monitor revenue pipelines, sales forecasts, and lead generation performance, adjusting as needed to support sustainable growth.
Expand market reach through strategic partnerships and scalable growth initiatives.
Collaborate with marketing, finance, and product teams on pricing strategies, messaging, and business models that support growth objectives.
Maintain customer relationships and incorporate customer needs and market feedback into service and product development initiatives.
Help shape customer experience strategies to increase retention, satisfaction, and long-term value.
Build and foster innovative, high-performing teams aligned with Cash Depot’s culture and values.
Establish accountability and performance standards across revenue-generating departments.
Identify and resolve challenges across sales, marketing, and account management functions.
Lead contract negotiations and strategic business discussions with partners and customers.