VP, Chief Revenue Officer - EnlivenHealth

Omnicell•Fort Worth, TX

11d•Remote

About The Position

EnlivenHealth is seeking a Chief Revenue Officer (CRO) to lead and scale the company’s end-to-end revenue engine. The CRO owns strategy, operating cadence, and results for new-business growth, customer retention, and expansion revenue, with direct leadership responsibility for Sales and Customer Success. The role unifies the customer journey from acquisition through adoption, value realization, renewal, and expansion. The CRO serves as a strategic thought partner to the General Manager and Senior Leadership Team, translates company strategy into an executable go-to-market plan, and builds a predictable, metrics-driven commercial organization that delivers durable customer and business outcomes. The role leads revenue strategy and planning, Sales and Customer Success, revenue management systems, and cross-functional commercial execution. It also recruits, develops, and retains high-performing teams and establishes an inclusive, collaborative, high-accountability culture across a distributed workforce. Success includes achieving revenue and retention goals, improving commercial performance and forecast accuracy, increasing customer adoption and value realization, strengthening leadership and team productivity, and improving processes, data quality, and operating efficiency. The position primarily works from a home-based office with a distributed team. Approximately 30% travel is expected for customer meetings, team engagement, industry events, and other business needs. Workload and customer-facing activity may intensify near quarter-end and during major commercial initiatives.

Requirements

Bachelor’s degree in business, healthcare, marketing, technology, or a related field.
Fifteen or more years of progressive business experience, including at least ten years in senior leadership roles spanning Sales, Customer Success, strategic accounts, or related commercial functions.
Demonstrated success leading both customer acquisition and post-sale customer-success organizations in a high-growth environment.
Track record of sustainable revenue growth in a subscription-based, recurring-revenue B2B software, technology-enabled services, or comparable business.
Significant experience selling complex solutions to senior executives and navigating long, multi-stakeholder enterprise sales cycles.
Strong understanding of healthcare markets, with experience selling to retail pharmacy, health systems, payers, providers, or other healthcare stakeholders.
Demonstrated ability to build a repeatable sales engine and improve forecasting, pipeline management, win rates, productivity, and revenue visibility.
Deep understanding of customer-success practices, including segmentation, customer journeys, health scoring, adoption, value realization, renewal management, and expansion.
Experience leading cross-functional initiatives that improve customer outcomes, retention, and growth.
Experience with complex negotiations, contracting, pricing, and value-based solution sales.
Strong analytical, financial, and operating discipline, with the ability to turn data into clear decisions and actions.
Exceptional executive communication, presentation, relationship-building, and influencing skills.

Nice To Haves

MBA or other advanced degree.
Experience with population health, medication adherence, retail pharmacy, specialty pharmacy, digital health, or adjacent healthcare technology solutions.
Experience scaling a multi-segment commercial organization, including enterprise, field, inside, and/or digital motions.
Experience implementing or improving Salesforce and related commercial analytics or revenue-operations capabilities.
Experience operating effectively through significant organizational change, rapid growth, or business transformation.
Experience working with a distributed or remote workforce.

Responsibilities

Own and execute integrated revenue strategy across new customer acquisition, renewals, cross-sell, and upsell.
Translate company objectives into annual and quarterly revenue plans, coverage models, quotas, territories, resource requirements, and priorities.
Establish a commercial operating cadence, including pipeline, forecast, renewal and expansion reviews, quarterly business reviews, and executive reporting.
Own revenue performance and provide timely, transparent projections to the General Manager, Senior Leadership Team, and stakeholders.
Balance growth, retention, customer value, and resource efficiency in partnership with Finance and Operations.
Lead the Sales organization and establish repeatable, scalable sales motions across customer segments and products.
Strengthen qualification, value-based selling, deal strategy, contracting, pricing, pipeline management, forecasting, and CRM adoption.
Build executive relationships with decision-makers and influencers across retail pharmacy, health systems, payers, providers, and other healthcare stakeholders.
Engage directly in strategic opportunities, complex negotiations, executive presentations, and high-value customer conversations.
Identify market opportunities, refine segmentation and positioning, and partner with Marketing and Product on demand creation and go-to-market effectiveness.
Improve conversion, win rates, sales-cycle performance, productivity, and repeatability of commercial execution.
Lead Customer Success to deliver measurable outcomes through onboarding, adoption, optimization, renewal, and expansion.
Create differentiated customer-success models by segment, customer value, and need, including high-touch, scaled, and digital engagement motions.
Establish ownership and processes for renewals, at-risk accounts, expansion opportunities, executive sponsorship, and escalations.
Improve customer health, adoption, utilization, satisfaction, and realized value to drive Gross Revenue Retention and Net Revenue Retention.
Ensure strategic customers have actionable account plans covering objectives, stakeholders, risks, contractual requirements, renewal timing, and expansion opportunities.
Build executive relationships with key customers and serve as an escalation point when needed.
Bring customer feedback into Product, Marketing, Implementation, Support, and broader company priorities.
Define and manage revenue metrics, including bookings, recurring revenue, pipeline coverage, conversion, win rate, forecast accuracy, retention, churn, expansion, customer health, adoption, and customer satisfaction.
Establish reliable data, reporting, and accountability through Salesforce or comparable CRM and revenue-management systems.
Partner with Finance on revenue planning, pricing, deal economics, compensation design, and performance analysis.
Use customer and commercial data to identify risk, prioritize resources, improve capacity planning, and guide decisions.
Continuously improve playbooks, handoffs, processes, and tools across the customer lifecycle.
Collaborate with the General Manager and Senior Leadership Team to shape strategy and align resources to high-value priorities.
Partner with Product and Technology on roadmap, packaging, adoption, and customer-experience improvements informed by market and customer insight.
Work with Marketing to align messaging, market development, campaigns, and qualified pipeline with revenue goals.
Partner with Operations, Implementation, Support, Legal, and Finance to improve customer experience and commercial execution.
Champion a customer-first culture focused on measurable outcomes, accountability, responsiveness, and continuous improvement.
Recruit, onboard, develop, and retain exceptional Sales and Customer Success leaders and team members.
Set clear expectations, goals, decision rights, and performance standards; address underperformance directly and fairly.
Develop autonomous leaders who make high-quality decisions and deliver shared objectives.
Create an inclusive, collaborative, high-accountability culture across a distributed workforce.
Communicate clearly and credibly with employees, customers, executive leadership, and other stakeholders.