Chief Revenue Officer

GORUCK•Jacksonville Beach, FL

About The Position

GORUCK is seeking a Chief Revenue Officer to own top-line growth and commercial profitability across Gear, Footwear, Apparel, Training, Events, and emerging channels. The CRO will build the commercial engine needed to scale GORUCK’s brand, products, and community, connecting revenue, customer acquisition and retention, e-commerce, merchandising, pricing, and demand forecasting. This is a data-, execution-, and math-driven executive role focused on turning the company’s customer community and product portfolio into a predictable, scalable, and efficient engine for acquisition, retention, and customer lifetime value. The CRO owns revenue strategy and commercial performance across DTC e-commerce, B2B, wholesale, government, Events, and emerging channels. The role leads performance marketing and customer economics, the GORUCK.com conversion engine and e-commerce technology roadmap, rolling revenue and unit forecasting, merchandising and pricing, and the development of new revenue channels. The CRO partners with Operations, Finance, Product, Community, and Events, and builds and leads the team responsible for executing the revenue strategy. The position reports to the Chief Executive Officer and has a team of 7–10 employees plus contractors.

Requirements

10+ years of commercial, revenue, growth, or e-commerce leadership experience.
Proven ownership of revenue and commercial P&L performance, with a track record of driving profitable growth.
Deep DTC e-commerce expertise across acquisition, retention, conversion, lifecycle marketing, merchandising, pricing, and promotions.
Strong command of performance marketing and its economics, including CAC, LTV, contribution margin, attribution, cohort analysis, and ROI.
Experience developing revenue and unit forecasts and translating demand into actionable plans with Operations, Finance, and Product.
Experience building revenue beyond DTC through B2B, wholesale, government, institutional, or other commercial channels.
Strong leadership experience building and managing high-performing teams.
High emotional stability, low ego, strong judgment, and the ability to challenge assumptions with data.
Alignment with GORUCK’s culture and mission.

Nice To Haves

Experience with a physical-goods DTC brand in fitness, outdoor, performance apparel, footwear, equipment, or premium consumer goods.
Experience helping scale an emerging consumer brand through a significant growth stage, such as $30M to $100M+ in revenue.
Experience in fitness, endurance, outdoor, tactical, military, or similarly mission-driven communities.

Responsibilities

Own revenue strategy and commercial performance across DTC e-commerce, B2B, wholesale, government, Events, and emerging channels, driving growth while protecting contribution margin and profitability.
Build a predictable customer acquisition and retention engine and own performance marketing strategy and spend allocation across paid social, search, affiliate, influencer, email, SMS, and other growth channels.
Monitor CAC, LTV, conversion, retention, and channel economics to guide investment decisions.
Own the GORUCK.com customer journey, site architecture, e-commerce technology roadmap, and conversion-rate optimization.
Build attribution, reporting, and dashboards to identify revenue sources and performance.
Own the 12–24 month rolling revenue and unit forecast, progressing from category to SKU.
Partner with Operations and Finance to translate demand forecasts into executable inventory, sourcing, cash-flow, and margin plans.
Own pricing, merchandising, and promotional strategy while protecting GORUCK’s premium positioning.
Partner with Product to evaluate product sales performance and use sales, margin, customer, and inventory data to inform assortment decisions and working-capital management.
Build and scale B2B, government, institutional, wholesale, and strategic partnership opportunities.
Partner with Community and Events on ticket pricing, promotions, customer acquisition, loyalty, and cross-selling strategy.
Build and lead the team needed to execute the revenue strategy, establishing clear goals, accountability, and operating rhythms.
Drive improvement in gross and net revenue, contribution margin, LTV:CAC, forecast accuracy, inventory velocity, conversion, and retention.