Centralized Leasing & Marketing Specialist

Landmark Properties•Orlando, FL

About The Position

The Centralized Leasing & Marketing Specialist is part of Landmark’s Centralized Services Team and works with onsite team members and corporate support roles across an assigned portfolio on the centralized platform. The role provides customer service to prospective and current residents, manages leads through phone, email, and SMS, and proactively contacts potential residents to support consistent leasing communication and leasing goals. The specialist also builds and helps maintain relationships with university contacts and marketing vendors. The role reports to the Associate Vice President of Centralization and has no direct reports. It has indirect reports of Associate Community Managers, Leasing & Marketing Assistants, and Leasing Professionals. Responsibilities may be modified as organizational needs change. The position includes managing the prospective resident journey and marketing communications, reviewing leasing and lead performance, supporting onsite teams with marketing plans and events, auditing lease management systems and reporting, and maintaining compliance with company policies and Fair Housing laws. The work environment typically has a moderate noise level. The employee may infrequently drive for company business, including intrastate or interstate travel, or travel by air.

Requirements

High school diploma or equivalent required.
At least 1 year of experience in off-campus student housing leasing or conventional housing leasing.
Internal candidates must have at least 1 year of experience as an Associate Community Manager, Associate Sales & Marketing Manager, Leasing and Marketing Assistant, or Leasing Professional.
Excellent communication and interpersonal skills.
Ability to manage time efficiently.
Strong analytical and decision-making skills.
Strong customer service skills.
Ability to work independently and take initiative.
Excellent organizational skills to manage multiple tasks and priorities.

Nice To Haves

Bachelor’s degree strongly preferred.
Previous experience in a hotel, restaurant, or tourism management role is beneficial.
Demonstrated proficiency in residential property management operations preferred.
Proficiency in Microsoft Office Suite or related software.
Entrata or related software experience preferred.

Responsibilities

Manage prospective residents’ journeys through follow-up by phone, email, and SMS.
Manage follow-up handoffs from Landmark’s AI assistant and update its knowledge.
Evaluate lead capture against required capture and communicate feedback to site teams about traffic-driving initiatives.
Review neglected leads, traffic reports, and event reports; assess data and trends; and provide recaps to site teams and regional teams.
Provide feedback on site team performance related to the LEASE training protocol.
Measure monthly pre-leasing performance against goals and share trends and feedback with site teams and regional teams.
Assist with the specials rollout checklist.
Schedule text communications and AI marketing campaigns for prospects to encourage progression through the leasing process.
Conduct outreach about partnership and housing opportunities in markets where the portfolio operates.
Manage tracking in the shared marketing sheet and relay group responses to site teams and regional teams for next steps.
Review current specials and evaluate the marketing execution of planned events.
Assist site teams with purchasing items for upcoming marketing events.
Send marketing emails and evaluate their performance.
Ensure properties have intentional marketing events planned for the upcoming month and collaborate on event planning as needed.
Work with Community Managers to audit lease management systems and reporting.
Ensure team members comply with corporate policies and government Fair Housing laws.
Maintain confidentiality of client, resident, and company information.
Prepare agendas for weekly performance recaps.
Participate in weekly 4DX WIG sessions.
Maintain high customer satisfaction by understanding the needs and expectations of residents, prospective residents, clients, and vendors.