Leasing + Marketing Specialist

United Payroll • Albany, NY

6d • Onsite

About The Position

The United Group of Companies, Inc. is hiring a full-time Leasing + Marketing Specialist for The Apex at Crossgates, a professionally managed luxury multifamily community in Albany, New York. The role focuses on leasing, marketing, market research, social media, and resident service, with the goal of meeting or exceeding occupancy goals and keeping units leased to budget. The position is non-exempt and pays $29.00 per hour plus participation in a bonus program. The scheduled hours are Sunday through Thursday, 9:00 a.m. to 5:00 p.m.; hours may vary based on office needs and scheduled appointments.

The specialist builds and maintains relationships with prospective residents, conducts tours, follows up on leads, supports applications and move-ins, and prepares units and leasing materials for prospective residents. In collaboration with the Property Manager, the specialist develops and carries out marketing plans, outreach, campaigns, and events. The role also includes evaluating competitors and market conditions, using social media to build awareness and loyalty, assisting residents with requests, supporting rent collection, and helping address on-site issues and emergencies.

The company describes itself as a full-service, vertically integrated real estate development and management company with more than 50 years of industry experience. It reports recognition as a Top Workplaces employer and states that its management company received the 2024 Accredited Management Organization of the Year Award.

Requirements

• College degree or applicable work history.
• Exceptional communication and sales skills.
• Demonstrated integrity on a personal and professional level.
• Ability to solve problems involving residents, maintenance, and challenging situations.
• Ability to work the stated Sunday-through-Thursday schedule; hours may vary based on office needs and scheduled appointments.

Nice To Haves

• Bachelor’s degree.
• Related or applicable work experience in sales, real estate, and/or property management.
• At least 3 years of experience in multifamily, lease-up real estate.
• Experience with property management software such as Entrata, Yardi, or similar.
• Desire to work with the active adult/senior demographic.

Responsibilities

• Build relationships with prospective residents, communicate with them to understand their needs, and work to close leasing opportunities.
• Tour visitors around the community and show apartments to interested prospects.
• Encourage qualified prospects to apply and assist with the application process as needed.
• Receive and manage incoming calls and regularly follow up on leads.
• Ensure model apartments and vacant units are ready to show.
• Prepare packets, materials, and paperwork for move-ins and move-outs.
• Keep units leased to meet or exceed budget and submit required weekly and monthly reporting to stakeholders.
• Develop marketing plans with the Property Manager in accordance with the established budget and execute the plans.
• Assist with advertising and marketing materials, including letters, newsletters, flyers, brochures, lease packages, and move-in packages.
• Conduct outreach in the surrounding community and establish relationships with local business partners.
• Support property branding through marketing campaigns and on-site promotional events, and recommend improvements to marketing and leasing programs.
• Research new and existing market communities for budgeting and operations purposes.
• Shop and evaluate competitive properties and prepare quarterly market studies covering unit rates, advertising, signage, decor, amenities, and curb appeal.
• Use social media tools to increase exposure, brand awareness, and client loyalty.
• Assist residents with needs and requests, including work orders, key access or entry, and emergency assistance.
• Assist with all phases of rent collection and the rent manager program.
• Communicate problems or potential issues and make recommendations to the Property Manager and/or Maintenance.
• Plan, assist with, and support on-site resident events and programming as applicable.
• Handle emergencies that arise on site.
• Recommend purchasing supplies, materials, equipment, and related items as needed and when approved.

Benefits

• Medical insurance with three plan options and HSA options; eligibility begins the first of the month following 30 days.
• Dental insurance; eligibility begins the first of the month following 30 days.
• Vision insurance; eligibility begins the first of the month following 30 days.
• Company-paid basic life insurance equal to 1x annual salary, with additional voluntary life plans; eligibility begins the first of the month following 30 days.
• 401(k) retirement plan; employee contribution eligibility begins the first of the month following 90 days, with employer match eligibility after one year of service and up to a 4% company match.
• Employee Assistance Program.
• United Concierge Medicine 24/7 telemedicine service, including mental health.
• Calm App premium subscription.
• Learning Care Group childcare tuition discount.
• Dependent Care FSA.
• Tuition Assistance Program.
• Personal time: 24 hours; sick time: 56 hours; vacation time: 80 hours, increasing with tenure up to 160 hours. Eligibility begins after the 90-day introductory period.
• 10 company-paid holidays.
• Bonus program.

What This Job Offers

• Job Type: Full-time
• Education Level: Associate degree