Catering Sales Manager
About The Position
The Catering Sales Manager creates sustainable catering revenue by developing new business relationships, expanding existing customer partnerships, and increasing Red Robin's presence throughout an assigned territory. The role is the department's primary revenue generator through proactive business development and partners with the Catering Operations Manager to support an exceptional Guest and restaurant experience. Success is measured by sustainable revenue growth and relationship development rather than activity volume alone. Key indicators include territory revenue growth, revenue created, new companies ordering, existing customer growth, qualified sales pipeline, dormant customer reactivation, customer retention, customer lifetime value, market penetration, and brand awareness. The role has decision authority over territory business development strategy, customer relationship management, sales pipeline development, prospecting priorities, and local networking and community engagement. It does not own restaurant operational support or training, standard operating procedures, School Lunch Program management, catering operational communications, technology administration, Call Center management, refunds or guest recovery, catering inbox management, routine order entry when online ordering or the Call Center is available, or department reporting and operational administration. The department's commitment is to create lasting business relationships that drive sustainable growth by making it easy for Guests to buy, Restaurants to execute, and Red Robin to grow, measuring success by revenue created, relationships built, and long-term organizational value generated.
Requirements
- Three or more years of business development, outside sales, account management, or hospitality sales experience.
- Experience with Salesforce or a comparable CRM.
- Strong communication, presentation, and relationship-building skills.
- Valid driver's license and ability to travel throughout an assigned territory.
Nice To Haves
- Bachelor's degree or equivalent experience preferred.
Responsibilities
- Prospect and develop new catering opportunities within an assigned territory.
- Build relationships with local businesses, schools, healthcare organizations, community groups, and other prospective customers.
- Use Salesforce, ZoomInfo, RingLead, and other tools to manage an active sales pipeline.
- Generate demand through networking, referrals, marketing campaigns, and community engagement.
- Increase awareness of Red Robin Catering throughout the assigned market.
- Develop long-term relationships with catering customers.
- Grow existing accounts and reactivate dormant customers.
- Promote online ordering and Call Center utilization whenever possible.
- Provide consultative support throughout the customer relationship.
- Execute territory growth strategies aligned with departmental objectives.
- Maintain a healthy qualified sales pipeline.
- Monitor performance using Salesforce dashboards.
- Identify market opportunities and competitive trends.
- Partner with restaurant leadership to strengthen local business relationships.
- Collaborate with the Catering Operations Manager to improve restaurant readiness.
- Share market insights with leadership to support continuous improvement.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
