Catering Sales Manager

Doubletree Columbia•Columbia, SC

11h

About The Position

The Catering Sales Manager drives revenue growth and brings in new business by establishing the property’s catering department as a preferred destination for catering and events. The role sells the hotel’s public spaces, food and beverage, and function-planning services to maximize revenue and profit. It calls for strong listening skills and the ability to recommend creative solutions that help clients deliver events suited to their occasions. The manager develops catering sales plans, meets or exceeds sales goals, forecasts revenue, analyzes sales fluctuations, and directs selling activities. The role also identifies and solicits new business, manages group and catering accounts and market segments, conducts displacement analysis when needed, and coordinates site visits with other departments. The position requires a commitment to superior guest service and accurate, timely reporting. Raines is a family-owned development, management, and investment company established in 1988. It operates and owns leading hotel brands and boutique hotels, and describes its culture as family-oriented and focused on relationships and career advancement.

Requirements

Minimum one year of sales experience in hospitality or experience as a catering manager.
Experience with Delphi FDC or Sales Pro.
Experience with the brand’s property management system (PMS) and sales-related applications.
Proficient in Microsoft 365 or similar computer applications.
High school diploma, GED, or equivalent required.
Pre-employment background check required.

Nice To Haves

Bachelor’s degree in Hospitality, Culinary Arts, Marketing, or a related field preferred.

Responsibilities

Maintain a warm and friendly demeanor at all times.
Meet or exceed budgeted catering sales goals.
Accurately forecast catering revenues for the following month.
Analyze short-term fluctuations and direct selling activities to maximize revenues.
Prepare the catering sales plan for the following year.
Produce sales department reports in a timely manner.
Target group and catering accounts, markets, or segments, emphasizing proactive solicitation and account saturation.
Use company-wide tools, systems, and applications.
Identify, qualify, and solicit new group and catering business to achieve personal and property revenue goals.
Determine which accounts and market segments produce effective catering business and balance them to maximize revenue.
Perform displacement analysis for groups or accounts as needed.
Know the property’s SWOT and competitive set.
Demonstrate commitment to superior guest service through personal response to guest needs.
Conduct site visits and coordinate with all departments for event spaces.
Sell the hotel’s public spaces, food and beverage, and function-planning services to maximize hotel revenues and profits.