Campaigns Digital Strategist
About The Position
Grassroots Analytics (GA) is a political technology company whose mission is to use data to amplify forward-thinking voices, causes, and people. Its Digital Team works to democratize fundraising and develop innovative approaches using GA’s database of more than 20 million active, left-leaning American donors. The Digital Strategist will use fundraising experience, creativity, and flexibility to serve peer-to-peer clients and full-service programs in the Digital Lab. The role is designed for growth, developing a balance of independent leadership and comprehensive project management in collaboration with a team. The Strategist will work with a range of campaign, PAC, and nonprofit accounts, from small local organizations to major federal campaigns and international organizations. This is a full-time, in-office position in GA’s Chinatown office in Washington, D.C.
Requirements
- At least 2 years or one complete election cycle of experience contributing to a digital fundraising program.
- Strong writing skills across a range of styles and formats, including digital fundraising.
- Experience working with CRMs, SMS platforms, and donation platforms.
- Facility with data analysis, revenue and ROI tracking, and projections.
- Working knowledge of HTML.
- Openness to feedback, willingness to be wrong, and flexibility to pivot when necessary.
- Passion for and belief in the power of digital fundraising to influence the future.
- Demonstrated commitment to social justice, equity, and inclusion.
- Willingness to work in-office in Washington, D.C.
Nice To Haves
- Experience from a campaign, nonprofit, digital firm, or another dedicated cause that can be translated to the role.
- Social media, action advocacy, or marketing experience, with the ability to explain how those skills translate to email and text fundraising.
Responsibilities
- Drive strategy and execution for clients across text, email, digital ads, and emerging digital channels.
- Proactively recommend content ideas, especially around unique deadlines and hooks, to help clients maximize funds raised and donors acquired.
- Collaborate with the digital team on client strategy and recommend ways to improve fundraising returns and donor acquisition.
- Write compelling digital fundraising content in accordance with best practices.
- Develop expertise in quality assurance for outgoing client content across full-service and peer-to-peer programs.
- Delegate, collaborate, and communicate effectively to balance full-service and peer-to-peer responsibilities.
- Maintain robust testing and tracking procedures to challenge assumptions and measure success.
- Use GA’s database innovatively to grow lists and optimize client fundraising.
- Lead communications with assigned full-service clients and build productive, proactive, and informative relationships with client contacts.
- Produce, segment, and send digital fundraising content across platforms, learning the use cases for each.
- Establish reporting and troubleshooting processes.
Benefits
- 33 days of paid time off, plus two additional days for every year with GA.
- 11 federal holidays and full office closure between Christmas and New Year’s.
- Healthcare insurance.
- Dental insurance.
- Vision insurance.
- Paid parental leave.
- 401(k) with employer match.
- Profit sharing.
- Possible signing and performance bonuses.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
