Campaign Support Coordinator

SCI Shared Resources•San Bernardino, CA

About The Position

The Campaign Support Coordinator identifies, plans, coordinates, and executes grassroots events, location showcases, and community outreach initiatives to generate qualified leads, appointments, and community partnerships while increasing market visibility and revenue. The role works closely with managers and coordinators to carry out action plans and help ensure events produce qualified leads and strong lead-to-appointment conversion. The coordinator manages grassroots event logistics from start to finish, including securing events, coordinating staffing and materials, tracking events in Salesforce and calendars, monitoring event quality, and resolving event-related issues. The role also supports location-specific showcases and develops strategic community partnerships with organizations such as community centers, local businesses, chambers of commerce, senior living communities, healthcare providers, veteran organizations, churches, and community event organizers. The coordinator maintains event inventory, orders promotional giveaways and raffle prizes, and tracks equipment checkout, readiness, and return. They follow company marketing standards and approval processes for materials and social media content. They also ensure event leads are entered and maintained accurately in Salesforce, monitor lead quality and activity, correct records as needed, and track lead follow-up and conversions. The role coordinates at least 10 grassroots events per month, one standalone location showcase per quarter, and one collaborative location showcase per quarter. It also supports certification-related training coordination, attends management meetings, works from different locations to build relationships, supports other campaign specialists, and helps keep events within approved budgets while maximizing return on investment.

Requirements

Associate’s degree in business, marketing, communications, or a related field.
One year of related experience.
Ability to collaborate with marketing and sales teams.
Ability to manage numerous small tasks related to lead generation and lead assignment.
Ability to maintain accurate lead records and status in ALAS to support lead assignment, reporting, and tracking leads into opportunities.
Ability to build strong relationships with the Sales team.
Ability to work evenings several times per month.
Travel three to four weeks per month.
Ability to perform work requiring manual dexterity, including paperwork and use of calculators, computers, and phones.
Ability to sit continuously for up to six hours per day and stand for extended periods as required.
Standard business dress is required.

Responsibilities

Identify, plan, coordinate, and execute grassroots events, location showcases, and community outreach efforts.
Coordinate at least 10 grassroots events per month, one standalone location showcase per quarter, and one collaborative location showcase per quarter.
Process applications, paperwork, and payments with vendors or event organizers to secure events.
Review upcoming events with Sales Managers, including staffing, logistics, and required materials.
Open and track campaigns in Salesforce and ensure events are added to all relevant calendars.
Provide and ensure the availability of event materials and equipment.
Monitor event quality and success and resolve event-related issues.
Partner with Funeral Home Managers, Sales Managers, and Location Showcase Coordinators on location-specific events.
Develop and maintain strategic community partnerships that increase market visibility and generate qualified leads.
Order promotional giveaways and raffle prizes through Boundless or other approved vendors.
Track event inventory and equipment checkout, availability, readiness, return, and condition.
Ensure marketing materials and social media posts comply with company guidelines and follow the required approval process.
Enter event-generated leads accurately into Salesforce using the approved QR Code process and monitor lead quality and activity.
Verify and correct accounts and leads using fix campaigns and opportunity fix.
Track unworked leads, appointment setup, appointment conversion, and sales conversion.
Attend manager meetings to review upcoming events, outcomes, expectations, and ideas.
Coordinate and track certifications for seminar and table-host trainings, overview sessions, and related activities.
Work from different locations, build relationships with managers, counselors, and support staff, and attend weekly or monthly meetings.
Ensure events stay within approved budgets while maximizing return on investment.
Support other campaign specialists with tasks and responsibilities as needed.
Prepare, pack, lift, load, and transport required training materials and equipment.