Campaign Support Coordinator

Service Corporation International•San Bernardino, CA

3d•$21 - $25

About The Position

The Campaign Support Coordinator identifies, plans, coordinates, and executes grassroots events, location showcases, and community outreach efforts that generate qualified leads, appointments, and community partnerships while increasing market visibility and revenue. The role works closely with managers and coordinators to carry out action plans and support events that produce qualified leads and strong lead-to-appointment conversion. The coordinator maintains grassroots activity, identifies event opportunities, and supports the sales team by preparing materials, arranging logistics, and communicating event details. The role also collaborates with Funeral Home Managers, Sales Managers, and Location Showcase Coordinators on location-specific events and strategic community partnerships. Responsibilities include managing event inventory and promotional materials, following marketing standards and approval processes, entering and tracking leads in Salesforce, monitoring lead quality and conversion activity, and attending management meetings. The coordinator is expected to coordinate at least 10 grassroots events per month, one standalone location showcase per quarter, and one collaborative combo location showcase per quarter. The role also supports certification-related training logistics, works across locations, and helps other campaign specialists as needed. The position generally works indoors at company or commercial locations and may involve outdoor events. Standard business dress is required. The role includes evening work several times per month and travel three to four weeks per month.

Requirements

Associate’s degree in business, marketing, communications, or a related field.
One year of related experience.
Ability to collaborate with marketing and the respective sales teams.
Ability to manage a high number of small tasks related to lead generation and lead assignment.
Ability to accurately maintain lead records and status in ALAS to facilitate lead assignment, reporting, and tracking leads into opportunities.
Ability to build strong relationships with the Sales team.
Ability to travel three to four weeks per month.
Ability to work a number of evenings each month.

Responsibilities

Identify, plan, coordinate, and execute grassroots events, location showcases, and community outreach efforts.
Maintain the expected level of grassroots activity and ensure events are successfully executed from start to finish.
Identify grassroots event opportunities.
Process applications, paperwork, and payments with vendors or organizers to secure events.
Coordinate with Sales Managers on upcoming events, staffing, logistics, and required materials.
Open and track campaigns in Salesforce and add events to all calendars.
Provide and maintain the availability of event materials and equipment.
Monitor event quality and success and resolve event-related issues.
Partner with Funeral Home Managers, Sales Managers, and Location Showcase Coordinators to develop or assist with location-specific events.
Work with Sales Managers to develop and maintain strategic partnerships that increase market visibility and generate qualified leads.
Order promotional giveaways and raffle prizes through Boundless or other approved vendors.
Maintain event inventory and track the checkout, availability, readiness, return, and condition of event equipment.
Ensure marketing materials, including flyers, brochures, and social media posts, comply with company standards and follow the required approval process.
Enter event-generated leads accurately into Salesforce using the approved QR Code process and monitor lead quality and activity.
Verify and correct accounts and leads using fix campaigns and opportunity fix.
Track unworked leads, appointment setup, appointment conversion, and sales conversion.
Participate in manager meetings hosted by the OCPPA management team to discuss upcoming events, outcomes, expectations, and ideas.
Coordinate a minimum of 10 grassroots events per month.
Coordinate one standalone Location Showcase event per quarter and collaborate on one Combo Location Showcase event per quarter.
Work from different locations to build relationships with managers, counselors, and support staff and attend weekly or monthly meetings.
Facilitate, coordinate, and track certifications for seminar and table host trainings, overview sessions, and related activities.
Maintain accurate Salesforce lead and account sourcing and entry.
Ensure events generate qualified leads and strong lead-to-appointment conversion while staying within approved budgets and maximizing ROI.
Support other campaign specialists with tasks or responsibilities as needed.