Business Law - Senior Specialist, Membership and Marketing
About The Position
Develop, implement, and manage strategic membership direction and marketing plans for all entity offerings. The role oversees and coordinates marketing for entity programs, plans, and services, including membership development, products, and programs; identifying target audiences; and establishing effective marketing efforts. It also oversees development and integration of the entity’s website as part of its membership and marketing strategy. The position develops membership and marketing plans and campaigns, integrates work with the entity’s strategic and long-range plan, markets membership and other offerings, manages specified budgets and dues revenue, serves as a member liaison, conducts research and reporting, and mentors membership and marketing staff.
Requirements
- Bachelor’s degree from a four-year college or university, or equivalent experience.
- Minimum of 4–7 years of marketing and membership experience, including at least 2 years in a membership association context.
- Proven experience in marketing plan development, administration, and evaluation.
- Advanced written and oral communication skills.
- Advanced external resource and vendor management skills.
- Advanced financial management and budgeting skills.
- Advanced project and campaign management skills.
- Proficiency with office software, Microsoft Office Suite, relational database software, and campaign management tools.
Nice To Haves
- Master’s degree.
Responsibilities
- Develop and manage strategic membership development and marketing plans, including recruiting and retention campaigns and materials distributed directly and by email, cost-benefit analysis, customer service and benefits, member group segmentation, and tracking.
- Integrate entity membership and marketing efforts to align with the entity’s strategic and long-range plan.
- Market membership, products, events, sponsorships, and other services.
- Manage specific membership development and marketing budgets and produce dues revenue.
- Serve as a member liaison, which may include staffing member committees.
- Conduct research and data analysis and provide regular reporting to support strategic decision-making.
- Mentor and coach entity membership and marketing staff.
- Perform other duties as assigned.
Benefits
- 401(k)
- Medical insurance
- Dental insurance
- Vision insurance
- Flexible spending accounts
- Health spending accounts
- Supplemental life insurance
- Disability insurance
- Prepaid legal programs
- Complimentary American Bar Association membership with additional benefits
- Continuing education and career development opportunities
- Eligibility to apply for the Public Service Loan Forgiveness Program
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
