BDS (Business Development Specialist) Home Health

Cantex Continuing Care Network•Stafford, TX

11d

About The Position

The Business Development Specialist is responsible for designing, managing, and executing the Company’s Business Development Department in the assigned area. The role develops and promotes a strategic sales and marketing plan to achieve or exceed budgeted census goals. As a key member of the leadership team, the specialist advances regional market share and growth, supports the development of the sales team, and builds relationships with referral sources.

Requirements

Three years of Home Health experience implementing successful business development strategies in local markets.
Thorough understanding of Home Health, the Long Term Care Market, and referral sources, including acute care markets in the assigned geographic area.
History of successful sales training of internal and external business development staff.
Proven history of achieving or exceeding admission goals.
Ability to identify market needs and trends.
Excellent communication and organization skills.
Working knowledge of Microsoft Office applications.
Ability to read, write, and speak English.

Nice To Haves

Some college education in a Marketing-related field.

Responsibilities

Develop, manage, and implement sales and marketing strategies for the assigned region.
Maintain established census goals and quality mix by influencing the Business Development team.
Lead business development initiatives that advance regional market share and growth strategies.
Develop strategic relationships with referral sources, including acute care settings and physician practices.
Use demographic analysis of existing and future markets to maximize the business development approach.
Assist in evaluating print, media, and online collateral materials to ensure they are current and meet market and technological standards.
Develop advertising campaigns, public relations opportunities, and other marketing plans to build new business relationships.
Assist Community leaders in recruiting and hiring talent responsible for local census development.
Partner with Community leaders to conduct ongoing training, coaching, and development of the internal sales team.
Assist with classroom and field sales training for the business development team.
Monitor use of the lead-tracking system and compile data to improve conversion ratios.
Attend in-service and continuing education programs required to maintain professional certification or licensure, and other continuing education programs as necessary.