Business Development Representative - SMB
About The Position
The Business Development Representative (BDR) is an entry-level SaaS sales role that supports AppFolio’s growth through pipeline development and brand awareness. The position focuses on qualifying leads, building relationships with property managers, and creating sales opportunities. The role is hybrid, with the employee expected to report to an office hub at least three times per week; candidates local to Santa Barbara, California are preferred. The position includes a structured 30-, 60-, and 90-day onboarding and development plan. Initial training covers AppFolio’s sales methodology, value propositions, competitive advantages, and sales enablement tools. The role then develops toward strategic account targeting, experimentation with prospecting channels, campaign execution, greater ownership of strategy, team leadership, and consistent achievement of performance objectives. The BDR partners with Account Executives and sales leadership, maintains prospect records, reports results, and builds industry knowledge and sales skills.
Requirements
- At least 1 year of work experience in a sales role.
- Positive, can-do attitude.
- Exceptional drive and passion for results.
- Willingness to learn new skills and build a career in sales.
Nice To Haves
- Being local to Santa Barbara, California.
Responsibilities
- Make 50 outbound calls per day to qualify leads, build relationships with property managers, and develop sales opportunities from cold accounts.
- Partner with Account Executives to qualify prospects and learn sales tactics to win deals together.
- Update and maintain Salesforce and Gong databases with notes and information gathered from prospect conversations.
- Report weekly qualitative and quantitative results.
- Expand knowledge of the industry and AppFolio’s competitive position.
- Use AppFolio’s sales methodology and tactics to call prospects and pitch the company’s value propositions.
- Use sales enablement tools and processes, including Salesforce and Gong, to meet performance metrics.
- Identify target accounts with Account Executives and conduct strategic conversations.
- Experiment with prospecting methods including calls, emails, LinkedIn, and Vidyard.
- Execute marketing campaigns to increase brand awareness.
- Lead team huddles and discussions as autonomy and ownership grow.
- Consistently meet performance objectives and metrics, including daily activities, weekly targets, and monthly quota.
- Partner with leadership to review performance and develop career goals.
- Build relationships with team members and key players across the BDR, Sales, and Marketing teams.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
