About The Position

Fullbay is an AI-First company serving the heavy-duty repair industry. The Inbound & SMB Outbound Business Development Representative is often the first point of contact for heavy-duty repair shops, responding quickly to inbound inquiries and proactively contacting small shops that have not yet engaged with Fullbay. The role involves learning about shop needs, qualifying opportunities, and booking demos for Account Executives. The BDR will join an established team and contribute to rebuilding its processes as an AI-first organization, testing and improving outreach approaches and workflows. The role suits someone who is fast, coachable, resilient, and motivated by turning conversations into qualified meetings. Strong performers may have the opportunity to grow into working with larger accounts.

Requirements

  • At least 1 year of experience in a customer-facing role with measurable goals, such as sales, customer service, retail, cellular sales, call center, hospitality, education, military, recruiting, or skilled trades.
  • Comfort with unscripted phone conversations, initiating conversations with strangers, handling objections, and staying composed when conversations do not go as hoped.
  • A track record that can be described with numbers, such as targets, rankings, customer scores, or other goals met or exceeded.
  • Grit and a history of pursuing difficult goals through setbacks without needing someone else to push.
  • Coachability and self-driven improvement, including seeking feedback, reviewing performance, and acting on what is learned.
  • Strong verbal communication, particularly on the phone, with the ability to be friendly, persuasive, composed, and adaptable.
  • Curiosity and discovery skills, including asking thoughtful questions, listening closely, and learning and applying a structured qualification framework.
  • Resilience and composure under pressure and rejection.
  • Ability to use metrics to self-coach and act quickly on feedback.
  • Strong organization and time management, independent prioritization, and reliable follow-up in a fast-paced environment.
  • Comfort with numbers and ability to learn new technology quickly.
  • Working knowledge of MS Office and web-based tools, and comfort with online meeting and web conferencing software.
  • Openness to changing work practices and adopting AI-first ways of working.
  • Self-starter with a positive attitude, confidence, an ownership mindset, and drive to perform.
  • Collaborative team player able to manage multiple priorities and support the performance of colleagues.
  • No specific degree is required.

Nice To Haves

  • Inbound or outbound sales development experience.
  • Clear written communication by email.
  • Experience with CRMs and sales engagement tools such as Salesforce, Outreach, Salesloft, Chili Piper, or similar, including using cadences and logging activity.
  • Familiarity with the heavy-duty repair, trucking, or skilled trades industries.

Responsibilities

  • Respond to inbound leads within minutes by phone and email.
  • Cold call, email, and use social prospecting to reach small heavy-duty repair shops and book qualified meetings and demos for Account Executives.
  • Speak with shop owners and managers, ask discovery questions, and book qualified demos.
  • Apply qualification criteria and pass sales-ready opportunities to Account Executives with complete, useful context.
  • Follow up with unresponsive leads through multi-touch cadences.
  • Research accounts and tailor outreach to each shop’s business.
  • Log activities and maintain accurate, up-to-date Salesforce records for leads and accounts.
  • Meet response-time, activity, meeting, and SQL goals while maintaining high-quality qualification.
  • Test and improve responses, talk tracks, openers, objection handling, and AI-first workflows; share effective practices with the team.
  • Share prospect feedback with sales and marketing to improve lead quality and messaging.
  • Review call recordings and metrics, act on feedback, and continuously improve performance.
  • Handle inbound and cold calls, manage objections, and work to turn resistance into booked meetings.
  • Adhere to confidentiality and compliance regulations.
  • Perform other duties as assigned.
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