Business Development Representative - SMB
About The Position
The Business Development Representative (BDR) is an entry-level sales role that supports AppFolio’s growth through pipeline development and increased brand awareness. The role is intended for confident, ambitious self-starters who want to build a career in SaaS sales. The ideal candidate is local to Santa Barbara, California, and works in a hybrid arrangement, reporting to an office hub at least three times per week. During the first 30 days, the BDR learns and applies the company’s sales methodology, understands and pitches AppFolio’s value propositions and competitive advantages, uses sales enablement tools and processes, and builds relationships with teammates and key partners. In the first 60 days, the BDR identifies target accounts with Account Executives, experiments with prospecting methods, and executes marketing campaigns. By the first 90 days, the BDR is expected to take greater ownership of strategy, lead team discussions, consistently meet performance targets, and review performance and career goals with leadership. The expected compensation is $76,514.26. Actual compensation depends on factors including skills, education, experience, and internal equity. The stated compensation does not include additional benefits or discretionary bonuses that may apply. Regular full-time employees are eligible for benefits. Applications are accepted on an ongoing basis. Late-stage candidates complete an in-person meeting with an AppFolian as part of the hiring process.
Requirements
- At least 1 year of work experience in a sales role.
- Positive, can-do attitude.
- Exceptional drive and passion for results.
- Willingness to learn new skills and build a career in sales.
Nice To Haves
- Local to Santa Barbara, California.
Responsibilities
- Make 50 outbound calls per day to qualify leads, build relationships with property managers, and develop sales opportunities from cold accounts.
- Partner with Account Executives to qualify prospects and learn sales tactics to win deals together.
- Update and maintain Salesforce and Gong databases with notes and intelligence gathered from prospect conversations.
- Report weekly qualitative and quantitative results.
- Expand knowledge of the industry and the company’s competitive position.
- Learn and apply AppFolio’s sales methodology and tactics when calling prospects.
- Develop an understanding of AppFolio’s value and competitive advantages, and pitch its value propositions to prospects.
- Use sales enablement tools and processes to meet performance metrics.
- Build relationships with team members and key players on the BDR, Sales, and Marketing teams.
- Identify target accounts with Account Executives and conduct strategic conversations.
- Experiment with prospecting methods including calls, emails, LinkedIn, and Vidyard.
- Execute marketing campaigns to increase brand awareness.
- Take increasing ownership of strategy, lead team huddles and discussions, and consistently meet performance objectives and quotas.
- Partner with leadership to review performance and develop career goals.
Benefits
- Benefits eligibility for regular full-time employees; specific benefits are not listed.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
