Business Development Representative - SMB Investment Manager

AppFolio Inc•Richardson, TX
•$76,514 - $76,514•Hybrid

About The Position

The Business Development Representative (SMB - Investment Manager) supports AppFolio’s growth through pipeline development and brand awareness. The role is hybrid and intended for someone local to Dallas, Texas, or Santa Barbara, California, who can work from an office hub at least three times a week. Travel is expected. Late-stage candidates meet in person with an AppFolian as part of the hiring process. The position focuses on outbound prospecting, qualifying leads, building relationships with property managers, and developing sales opportunities from cold accounts. The representative partners with Account Executives, maintains prospect information in Salesforce and Gong, reports on results, and builds knowledge of the industry and AppFolio’s competitive position. The stated on-target earnings are $76,514.26. Actual compensation depends on factors including skills, education, experience, and internal equity. Regular full-time employees are eligible for benefits, and discretionary bonuses may also apply depending on role and employment type.

Requirements

  • At least 3 years of work experience.
  • Strong prospecting skills.
  • Exceptional drive and passion for results.
  • Willingness to learn new skills and build a career in sales.
  • Local to Dallas, TX, or Santa Barbara, CA, for the hybrid office schedule.
  • Willingness to travel.

Nice To Haves

  • Experience in a BDR or sales role.
  • PropTech or FinTech SaaS experience.

Responsibilities

  • Make 50 outbound calls per day to qualify leads, build relationships with property managers, and develop sales opportunities from cold accounts.
  • Partner with Account Executives to qualify prospects and learn sales tactics to win deals together.
  • Update and maintain Salesforce and Gong databases with notes and information gathered from prospect conversations.
  • Report weekly qualitative and quantitative results.
  • Expand knowledge of the industry and the company’s competitive posture.
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