Business Development Representative - SMB

AppFolio Inc • Richardson, TX

3d • $76,514 - $76,514 • Hybrid

About The Position

AppFolio is hiring an entry-level Business Development Representative (BDR) to support pipeline development and brand awareness. The role is a starting point for a career in SaaS sales and is suited to confident, ambitious self-starters who want to develop their sales skills and contribute to the company. The position is hybrid and intended for candidates local to Dallas, Texas, with attendance at an office hub at least three times per week.

The BDR makes outbound calls to qualify leads, build relationships with property managers, and develop opportunities from cold accounts. The role partners with Account Executives, maintains prospect information in Salesforce and Gong, reports on results, and builds knowledge of the industry and competitive landscape. Over the first 90 days, the BDR develops proficiency in AppFolio’s sales methods and value propositions, identifies target accounts, tests prospecting approaches, executes marketing campaigns, and takes increasing ownership of strategy and performance. The role also includes team collaboration, leadership of team discussions, and career-goal planning with leadership. Late-stage candidates must complete an in-person meeting as part of the hiring process.

Requirements

• At least 1 year of work experience in a sales role.
• Positive, can-do attitude.
• Exceptional drive and passion for results.
• Willingness to learn new skills and build a career in sales.
• Local to Dallas, Texas, for the hybrid role, with attendance at an office hub at least three times per week.

Responsibilities

• Make 50 outbound calls per day to qualify leads, build relationships with property managers, and develop new sales opportunities from cold accounts.
• Partner with Account Executives to qualify prospects and learn sales tactics for winning deals.
• Update and maintain Salesforce and Gong databases with notes and information gathered from prospect conversations.
• Report weekly qualitative and quantitative results.
• Expand knowledge of the industry and the company’s competitive position.
• Use AppFolio’s sales methodology and tactics to call prospects and pitch the company’s value propositions.
• Identify target accounts with Account Executives and conduct strategic conversations.
• Experiment with prospecting methods including calls, emails, LinkedIn, and Vidyard.
• Execute marketing campaigns to increase brand awareness.
• Lead team huddles and discussions.
• Meet performance objectives and metrics, including daily activities, weekly targets, and monthly quota.
• Partner with leadership to review performance and develop career goals.

Benefits

• Eligible benefits are available to regular full-time employees; specific benefits are not listed in the description.
• Potential discretionary bonuses may be available depending on role and employment type.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed