Business Development Representative

Coreforce•Atlanta, GA

11d•$50,000 - $60,000•Hybrid

About The Position

Coreforce is hiring a full-time Business Development Representative in Atlanta, Georgia. The role supports sales of Coreforce’s technology suite for public safety organizations, including body cameras, in-car video, mobile routers, and digital evidence systems. The representative generates and qualifies prospective customer opportunities, manages a pipeline of Sales Qualified Leads, and collaborates with sales, marketing, and product teams to support revenue goals. The position includes occasional travel for team meetings, training, or industry events. The role focuses on strategic outbound prospecting and lead generation (70%) and inbound lead management (30%). It involves researching and prioritizing agencies and decision-makers, developing tailored outreach, assessing prospects’ needs and readiness, and maintaining accurate activity and pipeline data in HubSpot CRM. The representative also analyzes performance metrics and recommends improvements to outreach, qualification, and sales processes.

Requirements

At least 1 year of experience in B2B sales, business development, lead generation, or a customer-facing professional role.
Strong written and verbal communication skills, including the ability to engage and influence decision-makers at multiple levels.
Ability to take initiative and work independently using sound judgment and decision-making.
Ability to manage competing priorities and make informed decisions in a fast-paced environment.
Strong organizational skills, attention to detail, and follow-through.
Ability to perform under pressure and meet tight deadlines.
Strong customer-service orientation and ability to build relationships with prospects and internal departments.
Experience using CRM platforms such as HubSpot or Salesforce, and comfort with modern sales technology.
Proficiency with Microsoft Office Suite.

Nice To Haves

Experience in public safety or GovTech.
Knowledge of outbound prospecting practices, account-based strategies, and lead-scoring methodologies.
Sales experience with GovTech, public safety, law enforcement, corrections, or justice-related technology.
Experience in SaaS and subscription-based software sales environments.

Responsibilities

Generate leads through cold calling and cold emailing, and develop relationships that can become sales leads.
Research, evaluate, recommend, and prioritize high-value accounts based on market trends, organizational structure, and ideal customer profile alignment.
Nurture leads generated through outbound efforts and develop them into opportunities.
Create and execute customized, multichannel outreach strategies using phone, email, social media, and networking platforms.
Use discretion to determine which agencies, contacts, and opportunities to escalate or continue nurturing.
Manage a pipeline of Sales Qualified Leads aligned with organizational revenue goals.
Evaluate inbound inquiries from digital marketing, events, referrals, and campaigns; assess urgency, potential impact, organizational alignment, and sales readiness.
Prioritize territories, agencies, and decision-makers, and tailor outreach to public safety and government-sector operational challenges.
Identify prospect challenges and goals, assess need, timing, budget, and business fit, and tailor product education and solution positioning.
Evaluate organizational decision-making hierarchies, research procurement cycles and operational needs, and determine opportunity paths and next steps.
Participate in forecasting and sales strategy meetings.
Coordinate with Business Managers, Account Executives, Marketing, and other internal stakeholders to ensure effective handoffs of qualified opportunities.
Provide Marketing with feedback on messaging effectiveness, lead quality, and campaign alignment; share prospect and industry insights with Sales and Product teams.
Maintain accurate records of prospect interactions, qualification criteria, and opportunity outcomes in HubSpot CRM.
Review outreach and pipeline metrics weekly and recommend improvements to workflows, messaging sequences, lead scoring, and sales enablement tools.
Support pilot testing of new strategies, tools, and campaigns, and present outcome insights to leadership.
Perform other duties as assigned.