Business Development Representative

Coreforce•Atlanta, GA

12d•$50,000 - $60,000•Hybrid

About The Position

Coreforce is hiring a full-time Business Development Representative in Atlanta, Georgia. The role supports the company's public safety technology suite, which includes body cameras, in-car video, mobile routers, and digital evidence systems. The representative generates and qualifies leads, develops sales-qualified opportunities, and supports revenue goals through strategic prospecting and inbound lead management. The position uses consultative qualification to understand prospects' challenges, operational goals, decision-making structures, and procurement needs, particularly across public safety and government organizations. The representative collaborates with sales, marketing, product, and other internal teams; maintains prospect and pipeline information in HubSpot; analyzes performance metrics; and recommends improvements to outreach and sales processes. Occasional travel may be required for team meetings, training, or industry events. The position offers a flexible hybrid schedule and a base salary of $50,000–$60,000 per year plus commission, with stated OTE of $80,000–$85,000.

Requirements

At least 1 year of experience in B2B sales, business development, lead generation, or a customer-facing professional role.
Ability to take initiative and work independently while exercising mature judgment and decision-making.
Strong written and verbal communication skills, including the ability to influence and engage decision-makers at multiple levels.
Ability to exercise independent judgment, manage competing priorities, and make informed decisions in fast-paced environments.
Strong organizational skills, attention to detail, and follow-through.
Ability to perform under pressure and meet tight deadlines.
Strong customer-service orientation and ability to build relationships with prospects and internal departments.
Experience with CRM platforms such as HubSpot or Salesforce and comfort using modern sales technology.
Proficiency with Microsoft Office Suite.

Nice To Haves

Experience in public safety or GovTech.
Knowledge of outbound prospecting practices, account-based strategies, and lead-scoring methodologies.
Sales experience with GovTech, public safety, law enforcement, corrections, or justice-related technology.
Experience in SaaS and subscription-based software sales environments.

Responsibilities

Generate new leads through cold calling and cold emailing, focusing on developing new relationships.
Research, evaluate, recommend, and prioritize high-value accounts based on market trends, organizational structure, and ideal customer profile alignment.
Nurture leads generated through cold outreach and develop them into opportunities.
Create and execute customized, multichannel outreach strategies using phone, email sequences, social media, and networking platforms.
Use discretion to determine which agencies, contacts, and opportunities should be escalated or nurtured further.
Manage inbound inquiries from digital marketing, events, referrals, and campaigns, independently assessing urgency, potential impact, organizational fit, and sales readiness.
Develop and manage a pipeline of sales-qualified leads aligned with organizational revenue goals.
Prioritize territories, agencies, and decision-makers and tailor outreach to operational challenges in public safety and government sectors.
Use a consultative approach to identify prospect challenges and operational goals and assess need, timing, budget, and business fit.
Tailor product education and solution positioning to industry and use-case complexity.
Evaluate organizational decision-making hierarchies to determine opportunity paths and next steps.
Research high-value agencies, procurement cycles, and operational needs; participate in forecasting meetings.
Coordinate with Business Managers, Account Executives, Marketing, and other stakeholders to ensure strategic handoffs of qualified opportunities.
Provide Marketing with feedback on messaging effectiveness, lead quality, and campaign alignment.
Share prospect pain points, unmet needs, and industry trends with Sales and Product teams.
Participate in sales strategy meetings to improve targeting, outreach, and pipeline development.
Maintain accurate records of prospect interactions, qualification criteria, and opportunity outcomes in HubSpot CRM.
Review outreach and pipeline metrics weekly to identify patterns, optimize workflows, and improve conversion performance.
Recommend improvements to outreach processes, messaging sequences, lead scoring criteria, and sales enablement tools.
Support testing of new strategies, tools, and campaigns and present outcome-based insights to leadership.
Travel occasionally for team meetings, training sessions, or industry events as needed.
Perform other duties as assigned.

Benefits

Flexible hybrid schedule.
Free chef-inspired lunch Monday through Thursday.
15 PTO days plus a floating holiday.
Medical, dental, and vision benefits.
401(k) plan with matching, subject to the plan terms.
Annual bonus.
Tuition reimbursement.
Career growth opportunities in a fast-growing, mission-driven company.
Collaborative, purpose-driven culture.
Base salary of $50,000–$60,000 per year plus commission; stated OTE is $80,000–$85,000.