Business Development Representative

Promenade • Santa Monica, CA

12d • $70,000 - $80,000 • Hybrid

About The Position

Promenade is hiring a Business Development Representative to respond to inbound marketing leads, qualify florist prospects, and convert suitable prospects into attended sales consultations with Account Executives. The role is based in the Santa Monica office, with a hybrid schedule available to representatives who stay on pace to their monthly target. Hours are 7 AM–4 PM PT, Monday–Friday.

This is an inbound-first role that also requires outbound prospecting when inbound volume slows. The representative is often the first person a prospective florist partner speaks with, so the role calls for fast, thoughtful, credible conversations that make a strong first impression. Success depends on promptly responding to leads, identifying genuine fit and business needs, handling objections, and ensuring consultations are attended—not merely booked.

The company provides weekly one-on-ones with the Sales Manager, recorded call reviews, and a sales methodology to learn and apply. Compensation includes earnings from converted inbound leads and additional earnings from outbound consultations created by the representative, along with tiered ramp and promotion bonuses. The company promotes from within, with Account Executive identified as a potential next role for strong performers.

Promenade builds industry-focused software to help local businesses thrive online and offline. Founded in 2011 as BloomNation, the company began by serving local florists and has expanded its work to additional industries.

Requirements

• At least one year in quota-carrying sales, an SDR/BDR role, or a high-volume customer-facing role; inbound lead response or SMB outbound experience is preferred.
• Natural, confident phone presence and ability to build rapport within the first 30 seconds.
• Ability to think quickly, qualify prospects, and handle objections without relying on a script.
• Urgency in responding to new leads.
• Organization and discipline in using a CRM.
• Coachability and willingness to seek feedback on calls and act on it.
• Strong desire for competition and achievement.
• Ability to maintain energy and continue prospecting when inbound volume or results are low.

Nice To Haves

• Experience with inbound lead response or SMB outbound sales.
• Salesforce experience.
• Multilingual or bilingual ability.

Responsibilities

• Respond to every inbound marketing lead within five minutes during business hours and clear the overnight queue first thing each morning.
• Qualify leads quickly and honestly by confirming fit, decision-maker, and need, and by identifying the business problem worth solving.
• Convert qualified leads into sales consultations with Account Executives, booking them within 24–48 hours while prospect interest is high.
• Manage consultations through attendance by confirming and reminding prospects, and rebooking no-shows the same day.
• Make a strong first impression on every call as the face and voice of BloomNation to prospective florist partners.
• Conduct outbound prospecting to independent florists when inbound volume is slow, prioritizing cold calls and using email and social channels as support.
• Handle objections in real time and keep conversations moving forward.
• Learn the platform, floral industry, and competitors well enough to have credible conversations with florists.
• Document and hand off opportunities to Account Executives in Salesforce, and stay involved in the outcomes of consultations set.
• Consistently meet monthly targets and work to increase performance.
• Bring calls to weekly one-on-ones with the Sales Manager and review recordings honestly.
• Provide Marketing with direct feedback on lead quality and messaging.

Benefits

• Medical, dental, and vision coverage.
• Transportation coverage as parking, rideshare, or metro credit.
• Fully stocked snack bar and weekly catered lunches.
• Company-provided gear and swag, including a MacBook Pro.
• Tiered bonuses for ramp and each promotion level.
• Weekly one-on-ones and recorded call reviews.
• Career growth opportunities, including potential promotion to Account Executive.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed