Business Development Representative - North Carolina/Ohio

UHS•New Kent, VA

About The Position

Cumberland Hospital for Children and Adolescents is seeking a Business Development Representative to serve as a liaison between the facility, the community, and referring agencies. The representative creates demand for the hospital’s services through ethical marketing and sales practices, provides community education about the hospital’s mission and goals, and presents a professional public image in collaboration with the Director of Business Development and the Business Development Team. The role implements the hospital’s strategic sales plan, strengthens its brand, manages an assigned territory and accounts, and works toward business development goals. The representative is based in or near Raleigh-Durham, Chapel Hill, or Charlotte, North Carolina, and covers territories in North Carolina and Ohio. Travel is expected to be extensive, with frequent territory travel and possible overnight travel. Hours depend on departmental and facility needs and may include days, evenings, and weekends. Cumberland Hospital, located in New Kent, Virginia, provides medical, behavioral, rehabilitative, and educational services to children and adolescents ages 2 through 22 with co-occurring medical and behavioral diagnoses. Its programs include a 62-bed hospital program, a 16-bed inpatient acute program, and a 30-bed residential treatment program.

Requirements

Bachelor’s degree at minimum in Marketing, Public Relations, Business, Counseling, or a related social science field; five or more years of experience may substitute for the education requirement.
At least two years of experience in a related healthcare field.
Excellent interpersonal skills and clear, professional verbal and written communication.
Ability to work independently with minimal supervision.
Ability to think quickly during stressful or crisis situations.
Public speaking and problem-solving skills.
Strong customer service skills.
Knowledge of and adherence to company safety practices.
Valid driver’s license and a good driving record.
Ability to operate a computer and review reports containing small print; read and write proficiently in English; and speak clearly.
Sufficient hearing and vision to perform essential job functions.
Ability to travel daily by various transportation methods, sit for extended periods, and occasionally lift 30 pounds and carry small objects.
Ability to stand, walk, or drive for most of the workday.

Nice To Haves

Licensed Practical Nurse (LPN) or Registered Nurse (RN) credentials.
Medical, psychiatric, or eating disorder healthcare marketing experience.

Responsibilities

Assist the Director of Business Development with developing and implementing a strategic plan to promote Cumberland Hospital’s services to potential referral sources.
Maintain frequent face-to-face contact within the assigned region, using technology when needed, and establish and maintain rapport with healthcare professionals and other customers.
Conduct scheduled calls and unscheduled visits, and support consistent brand awareness through mailers, emails, phone calls, and geographic campaigns.
Educate referral sources and the community about the hospital’s services, programs, and benefits.
Grow patient census by identifying new referral sources, educating potential customers about clinical services, and maintaining existing accounts.
Assess referral-source needs, tailor services to those needs, identify strategically important customers, and gather accurate customer information.
Prepare for pre-placement visits and follow through with referral sources.
Use SWOT analysis to guide business development strategy.
Conduct community and client engagement and participate in conferences and trade shows.
Manage time effectively, follow the business plan, respond to obstacles and opportunities, and complete and update the plan monthly.
Coordinate updates to the referral source database; track market changes, points of contact, and account protocols.
Document activity in database and UHS tracking tools and submit expense reports, weekly and monthly reports, and other requested information on time.
Coordinate with the Admissions Department to follow up on referrals and admissions, resolve barriers to admission, and support the referral-to-admission process.
Use customer-oriented selling skills to assess needs, address objections, fulfill commitments, and communicate positively.
Perform other duties as assigned or required.