Business Development Representative (SF)

Sequel.io•San Francisco, CA

1d•Remote

About The Position

Sequel is hiring a Business Development Representative to generate qualified pipeline for its sales team through outbound prospecting, warmbound lead activation, field events, and warm introductions. The BDR is often the first human contact prospects have with Sequel, helping them understand the product’s value and guiding qualified prospects toward demos with Account Executives. The position is part of a growing, quota-performing team and offers opportunities for internal advancement. The role suits someone who is energized by a fast-growing company, motivated to meet targets, eager to learn, and resilient in the face of rejection. Success requires building rapport quickly with skeptical buyers through phone, email, and in-person conversations, as well as experimenting with messaging and using AI tools. Little to no prior experience is required; the company emphasizes learning quickly and responding well to coaching. Sequel provides software for webinars, virtual events, and video programs hosted on customers’ websites, helping companies build audiences, retain first-party engagement data, and use AI agents to create programs and generate pipeline. The company is remote-first, with New York and San Francisco hubs.

Requirements

Motivation to hit and exceed targets in a fast-growing, fast-changing company.
Ability to build rapport and earn trust quickly with skeptical buyers by phone, email, or in person.
Curiosity about the product and willingness to learn how Sequel compares with competitors.
Comfort with experimentation and resilience through rejection.
Genuine interest in using AI tools in day-to-day work and learning new tools as they emerge.
Strong verbal and written communication skills.
Ability to learn quickly and respond well to coaching; little to no prior experience is required.

Responsibilities

Conduct outbound prospecting through cold calling, cold email, LinkedIn outreach, social selling, and multi-threading into target accounts.
Research accounts and contacts to craft targeted sequences for buyer personas such as Marketing, Demand Generation, and Marketing Operations.
Convert warm introductions from Sequel executives, investors, and partners into qualified conversations.
Activate warmbound leads, including demo requests, webinar attendees, content downloads, and website engagement signals, using SPICED-aligned discovery.
Re-engage no-shows and warmbound leads through structured calling, email, and occasional SMS workflows.
Represent Sequel at industry events and trade shows, prospect on-site, and solicit product demos.
Schedule demos and hand off prospects to Account Executives with clear SPICED discovery notes and accurate CRM records.
Generate pipeline and report against weekly and monthly demo-booking targets.
Experiment with messaging, cadences, subject lines, and channels, including AI-assisted testing of cold calls and emails, and document learnings for the team.