Business Development Representative II

Dayforce

3d•$27 - $42•Remote

About The Position

The Business Development Representative II (BDR II), Customer Base, drives growth within Dayforce’s existing customer accounts. This mid-level role focuses on building customer relationships, understanding business needs, and identifying opportunities for customers to gain additional value from Dayforce products and services. Working with Customer Base Sales Representatives and internal account partners, the BDR II develops targeted outreach strategies informed by customers’ current solutions, business priorities, and expansion opportunities. The role engages decision-makers and influencers by telephone, email, social media, webinars, and events to generate qualified sales opportunities and schedule meetings with the Dayforce Sales team. Success requires account research, strong communication, disciplined follow-up, and a customer-first approach. The role documents activity and account intelligence in Salesforce and uses sales and marketing automation tools. Some travel may be required for corporate meetings, sales team meetings, and customer events. This posting represents an ongoing opportunity. There may not be an active vacancy at present; applications will be reviewed periodically and retained for future openings.

Requirements

Bachelor’s degree in Business preferred, or equivalent work experience.
Strong prospecting, relationship-building, and business needs analysis skills.
Ability to identify expansion opportunities within existing customer accounts.
Ability to develop and execute a territory plan in partnership with sales and internal account teams.
Excellent communication, presentation, and interpersonal skills, including active listening and thoughtful questioning.
Sound judgment in tailoring outreach to existing customer relationships and business priorities.
Strong organizational skills, self-discipline, and attention to detail.
Excellent time management and the ability to manage multiple accounts, campaigns, and priorities.
A driven, collaborative approach and commitment to customer and team success.
Adaptability and ability to manage through change.
Proficiency with standard office applications and experience using Salesforce Lightning.
Ability to work effectively in a virtual, work-from-home environment.

Nice To Haves

2+ years of prospecting or business development experience in a business-to-business environment.
Experience supporting customer base sales, account expansion, cross-selling, or account management.
Experience identifying opportunities based on customers’ existing products, evolving needs, and business goals.
Payroll, HRIS, or Human Capital Management sales experience.
Experience engaging senior HR leaders, executive stakeholders, and cross-functional buying groups.
Previous success generating qualified meetings through phone outreach and coordinated campaigns.
Experience collaborating with sales and customer-facing teams to support account growth and a positive customer experience.

Responsibilities

Build relationships with existing Dayforce customers through targeted, multi-touch outreach aligned with their business priorities.
Partner with 2–3 Customer Base Sales Representatives to develop territory and account plans, prioritize accounts, and identify qualified expansion opportunities.
Research customers’ current Dayforce products and services, organizational structure, industry challenges, and business initiatives to identify unmet needs.
Engage HR, Payroll, Finance, Operations, IT, Benefits, and Recruiting leaders to understand goals and introduce relevant Dayforce solutions.
Identify and build relationships with additional decision-makers and influencers within customer accounts.
Explain how additional Dayforce products and services can complement customers’ existing solutions and support desired business outcomes.
Use phone, email, and social outreach strategically, tailoring messaging to the customer’s relationship with Dayforce, current solutions, and potential needs.
Coordinate outreach with Sales Representatives and relevant account partners to support a consistent customer experience.
Follow up on engagement with campaigns, product announcements, webinars, and events to uncover interest and schedule qualified conversations.
Qualify opportunities by gathering information about business needs, current processes, stakeholders, timing, and purchasing considerations.
Maintain a long-term nurture strategy for customers whose needs or timing do not support an immediate sales conversation.
Manage calendars, campaigns, and follow-up activities while maintaining strong communication with Sales Representatives.
Follow standard operating procedures to coordinate first-call appointments, document qualification details, and communicate next steps to the sales team.
Maintain accurate Salesforce records, including customer contacts, current solutions, account intelligence, outreach activity, and identified opportunities.
Analyze territory coverage and account information to identify gaps in stakeholder relationships, product information, and engagement, and develop plans to address those gaps.
Use CRM, social media, and sales and marketing automation tools to execute campaigns and track results.
Assess outreach effectiveness and adjust account targeting, messaging, and engagement strategies to improve results.
Develop and maintain knowledge of Dayforce products, services, and value proposition through ongoing training and collaboration.