Business Development Manager - Northeast

Latham, The Pool Company

1d•$100,000 - $125,000•Remote

About The Position

The Vinyl Pool Liners Business Development Manager is responsible for driving profitable growth for Latham vinyl pool liners throughout the Northeast region of the United States. The role develops new business, expands relationships with existing dealers and builders, and increases market share across the assigned territory. The BDM implements sales strategies, negotiates and closes business opportunities, builds key customer relationships, and partners cross-functionally to maximize revenue and margin from vinyl pool liners and related Latham products. The position is remote in the Northeast US and involves extensive travel throughout the assigned territory, including overnight travel as needed (approximately 50–70%). The role is full-time and exempt. The stated salary range is $100,000–$125,000, with a SIP bonus of 40% of base pay.

Requirements

Minimum of 5 years of successful sales, business development, account management, or territory management experience.
Demonstrated success in a hunting-oriented role generating net-new revenue, converting competitive accounts, building pipeline, and closing complex channel sales opportunities.
Ability to use CRM data, sales metrics, and financial analysis to prioritize opportunities, forecast accurately, and manage profitable growth.
Strong presentation, negotiation, and communication skills.
Technical aptitude to understand and explain product features, installation requirements, and troubleshooting procedures.
Ability to train customers, dealers, and distributors effectively.
Strong organizational, planning, and time-management skills.
Proficiency with Microsoft Office applications, CRM platforms, mobile applications, and virtual meeting tools.
Ability to analyze market conditions and develop strategic sales plans.
Willingness and ability to travel extensively throughout the assigned territory, including overnight travel as needed (approximately 50–70%).
Valid driver's license and acceptable driving record.

Nice To Haves

Bachelor’s degree in business, Marketing, Sales, or a related field; an equivalent combination of education and experience will be considered.
Experience in the swimming pool, pool equipment, building products, construction, or related industries.

Responsibilities

Identify, prospect, and close dealer and builder accounts throughout the Northeast region.
Build and expand relationships with existing vinyl pool liner dealers and builders to increase sales and market share.
Develop and execute territory and account plans that support revenue, margin, and customer growth goals.
Promote Latham vinyl pool liner products, patterns, programs, ordering tools, and service capabilities.
Convert competitive vinyl liner accounts to Latham and identify opportunities to expand customers’ use of Latham products.
Provide product and sales training to dealers, builders, and other key customer contacts.
Monitor regional market trends, competitive activity, and customer needs to identify new business opportunities.
Partner with Sales, Marketing, Operations, Customer Service, and Finance to support customers and improve the customer experience.
Promote cross-selling opportunities with related Latham products, including automatic pool covers, safety covers, steps, and accessories.
Travel throughout the Northeast region for customer meetings, prospect visits, trade shows, and industry events.
Manage performance against indicators including incremental net sales and gross margin, new qualified accounts, units sold and sales growth, pipeline value and conversion, revenue from new accounts and competitive conversions, forecast accuracy, CRM completeness, and timely execution of agreed next actions.