Market Development Manager - Northeast

Insightec•Miami, FL

About The Position

The Market Development Manager (MDM) is the field marketing leader for an assigned region and the go-to-market expert for the Regional Director (RD), Clinical Account Managers (CAMs), and hospital partner sites. In close partnership with the RD and CAMs, the MDM advances regional and account strategy to drive utilization of MR-guided Focused Ultrasound programs by building referral networks, strengthening patient care pathways, and raising community awareness. The MDM carries out Americas marketing initiatives, helps hospital marketing leads promote programs locally, and serves as the primary marketing partner to each site's patient navigator. This consultative, relationship-driven role translates complex technology into messages that resonate with physicians, field partners, and patients. The preferred base location is in the Northeast, with Boston, New York, or Philadelphia listed as examples. This is a field role.

Requirements

Bachelor's degree in business, communication, marketing, healthcare administration, life sciences, or a related field.
At least 8 years of experience in healthcare, medical device, or related field marketing, market development, business development, or marketing.
Proven success building referral relationships with physicians or other providers and executing field events and programs.
Working knowledge of hospital operations and how hospitals build clinical service lines.
Understanding of HIPAA and healthcare compliance, including the Anti-Kickback Statute as it applies to outreach, speaker programs and dinners, and referral source engagement.
Ability to travel 30%–40%, including some evenings and weekends.
Proficiency in Microsoft Word, Excel, and PowerPoint; Adobe; Canva or similar; HubSpot or similar; Zoom; and Teams.
Strong project management and indirect leadership across cross-functional teams, with an analytical mindset and ability to use funnel data to prioritize accounts and activities.
Excellent written and verbal communication skills, including the ability to moderate live events in a fast-paced environment.

Nice To Haves

Two years of sales experience.
Experience with hospital EHRs such as Epic, Oracle Health, or MEDITECH and using alerts, registries, or patient portal campaigns to identify procedure candidates.
Experience in neuroscience or another procedural service line.
Experience launching or growing a new technology or service line within hospital accounts.
Consultative, creative approach to traditional and non-traditional marketing, translating complex concepts for healthcare professionals, executives, hospital marketing partners, and patients.
Ability to influence regional strategy and objectives as a strategic partner to Regional Directors and Clinical Account Managers.

Responsibilities

Serve as the key marketing resource and Region Marketing Liaison for the Regional Director, Clinical Account Managers, and Americas Marketing.
Partner with the Regional Director and Clinical Account Managers to shape regional and account strategy, develop account plans with targets, activities, and timelines, and align program goals and referral priorities with hospital leaders and marketing leads.
Carry out national marketing initiatives, adapt them to local needs, and provide marketing updates on regional calls.
Build and deepen referral pathways with neurologists, movement disorder specialists, primary care physicians, and other referral sources to drive earlier patient identification.
Serve as the key relationship with each site's patient navigator and lead the handoff of inquiries from Insightec (PES) to the account patient navigator.
Help resolve bottlenecks between referral and treatment, including scheduling, authorization, and navigation, with hospital program teams, the Regional Director, and Clinical Account Managers.
Lead Patient Therapy Awareness Events, including webinars, and HCP Therapy Awareness Programs, including planning, promotion, moderation, and follow-up.
Lead Therapy Access Program activities and drive peer-to-peer dinners in the region with the Regional Director and Clinical Account Managers, in compliance with company policies and healthcare compliance requirements.
Deploy regional marketing kits, contribute account input to collateral needs and toolkit updates, and deploy materials at sites.
Create site-level resources, including unbranded collateral.
Co-market with hospital marketing leads to promote programs in their communities and drive community awareness through regional events such as pickleball tournaments, conferences, and seminars.
Partner with Marketing Communications on digital strategies, including webinars, social media, user experience, search engine optimization, and blogging; maintain a communications plan with hospitals, Capital and Clinical Reps, and partners.
Partner with hospital clinical, informatics, and marketing teams on compliant, hospital-led use of EHRs and patient portals to surface potential candidates, routing activities through hospital privacy and compliance review.
Track and report referral funnel and program metrics, including referral volume by source, conversion, time to treatment, and event results; keep CRM records current.