Business Development Manager- Training Services

Shermco Industries, Inc. • Irving, TX

7d • $135,000 - $150,000

About The Position

Shermco Industries is seeking an experienced strategic business development professional to work with its External Training Services Team. This role drives growth for instructor-led electrical safety, technical, compliance, and workforce-development training for industrial, commercial, utility, and energy-sector clients. The position is remote/hybrid; Shermco ideally seeks someone located in the DFW or regional Texas area.

The Business Development Manager develops territory, account, and market plans; prospects and qualifies customers; owns an annual sales target; and manages the sales pipeline and complete CRM sales process. The role consults with customers on training needs and solutions, coordinates proposals and customized training with training leaders and subject-matter experts, represents the service at industry and customer events, and manages relationships through follow-up, renewals, and cross-selling. The position also coordinates the commercial handoff to training operations and collaborates with the ISR, Training Services Director, and VP, WMS.

Required overnight travel is up to 50% of the time. The listed pay range is USD $135,000–$150,000 per year.

Requirements

• At least 5 years of successful outside B2B sales experience, preferably selling industrial training services such as NETA, electrical safety, and electrical equipment or rotating equipment maintenance and reliability.
• Alternatively, sales experience in engineering or heavy industrial markets, with experience selling into oil and gas, power generation, and renewables.
• Ability to work independently and demonstrate high motivation.
• Strong interpersonal, written and oral communication, and presentation skills.
• Solid understanding of profitability and other financial measurements.
• Strong sales and negotiation skills, including the ability to work with key customer decision-makers and influencers, prospect for new customers, and forecast future business.
• Ability to demonstrate technical knowledge and consultative skills.
• Ability to travel overnight up to 50% of the time.
• Advanced computer skills with Excel, Word, Adobe, and Microsoft Outlook.
• Proficiency with CRM and lead software such as Salesforce and Industrial Info Resources.

Nice To Haves

• Bachelor’s degree is desired but not required.

Responsibilities

• Drive revenue growth by identifying, developing, and closing opportunities for instructor-led electrical safety, technical, compliance, and workforce-development training.
• Develop and execute territory, account, and market-development plans aligned with customer needs, Shermco’s training capabilities, growth objectives, and target industries.
• Prospect and qualify new business by engaging relevant decision-makers and assessing training requirements, audience size, delivery preferences, schedule, budget, and purchasing process.
• Own an annual sales target and maintain an accurately forecasted pipeline sufficient to achieve revenue, margin, and new-account goals.
• Maintain working knowledge of course offerings, delivery formats, instructor capabilities, applicable electrical safety standards, and workforce-training needs to advise customers.
• Represent External Training Services at customer meetings, industry events, conferences, trade shows, associations, webinars, and targeted campaigns, converting interest into qualified opportunities.
• Lead discovery meetings and site visits, and coordinate with training leadership and subject-matter experts to develop scopes, schedules, pricing, proposals, presentations, and customized training solutions.
• Build and expand strategic customer relationships through account reviews, post-training follow-up, multi-site program development, renewals, and cross-selling relevant Shermco services.
• Manage the complete sales process in the CRM, including leads, contacts, activities, opportunity stages, probability, next steps, forecasts, proposal status, purchase orders, and contractual requirements.
• Coordinate the commercial handoff between customers and training operations, communicating sold commitments, course content, participant requirements, logistics, documentation, and follow-up expectations.
• Collaborate with the ISR (Inside Sales Rep), Training Services Director, and VP, WMS to keep department initiatives and goals on track.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed