Business Development Director - Forsyth Health - Remote

The Cigna Group

7h • Remote

About The Position

The Business Development Director will drive a significant sales portfolio for Forsyth Health Services by building a strong network, partnering with the go-to-market strategy team, and cultivating new business. The role develops and executes client-specific strategies that support adoption of Forsyth Health insights and solutions to help deliver optimal healthcare outcomes for downstream patients.

The Director helps clients identify the insights and solutions that best fit their needs. This requires broad knowledge of Forsyth data solutions and the market landscape, along with the ability to match pharmaceutical client needs to the portfolio. The role also cultivates and leverages channel relationships, works with product owners and innovators, and serves as an executive sponsor to client decision-makers.

The position leads sales execution and market penetration strategies for pharmaceutical clients, supports cross-functional sales teams, and is accountable for revenue, gross margin, profitability, and growth goals. It includes prospecting, account planning, proposal development, buyer engagement, sales planning, CRM upkeep, and coordination with pricing teams. The role is remote; if working from home occasionally or permanently, a cable broadband or fiber optic connection with at least 10 Mbps download and 5 Mbps upload is required.

Requirements

• Bachelor’s degree or equivalent work experience.
• At least 10 years of experience.
• Ability to develop an overall strategy and sequence and execute tactical initiatives that advance the selling strategy.
• Ability to influence senior leaders within and outside the organization and work cross-functionally.
• Ability to drive alignment across multiple levels and teams through collaboration.
• Ability to quickly build credibility and trust.
• Ability to influence and negotiate difficult decisions.
• Excellent verbal and written communication skills, including the ability to communicate complex issues concisely.
• Ability to work under pressure, meet deadlines, and manage multiple opportunities with differing priorities and deadlines.
• Proven ability to build trust from the ground up, translate account goals into product and service offerings, and sell solutions for mutual benefit.
• Experience aligning teams in complex, matrixed organizations to manage relationships and mitigate individual economic concerns.
• Strong interpersonal communication and organizational skills.
• Experience understanding commercial analytics for pharmaceutical brands.
• Comfort working in a fast-paced, dynamic environment.

Nice To Haves

• Master’s degree preferred.
• Experience in data or insights sales to life science companies, healthcare sales, or the pharmaceutical company environment preferred.

Responsibilities

• Collaborate with senior leaders across data operations, client solutions services and contract execution, go-to-market strategy, and product strategy.
• Lead new sales efforts with the go-to-market strategy team from prospect pursuit through RFP and finalist stages, defining and executing a cohesive sales strategy.
• Develop pharmaceutical client and market penetration strategies and lead sales execution.
• Drive sales team goal attainment and growth through lead generation, product penetration, and other sales achievements across segments.
• Meet revenue targets by developing and delivering value-added proposals that address complex client issues.
• Monitor and achieve sales targets, including new business, sales revenue, gross margin, and profitability goals.
• Understand clients’ use of data and data assets for commercial analytics informing brand strategy, marketing, sales operations and optimization, and market access.
• Incorporate goals, objectives, and program deployment into work processes and business plans, monitoring progress against company profit objectives and growth goals.
• Execute the global strategy and growth roadmap.
• Serve as executive sponsor to C-suite decision-makers and pharmaceutical executives, assess their needs, and provide relevant solutions and services.
• Develop relationships with senior leaders at targeted clients, including CEOs, CFOs, and other pharmaceutical leaders.
• Develop client-specific strategies based on the market landscape.
• Develop and execute deal-specific selling strategies and tactical plans.
• Create buyer engagement plans that accelerate pharmaceutical clients’ buying journeys.
• Assess competitive activity in the assigned territory and develop plans to address problem areas.
• Build expertise in Forsyth solutions to answer client and channel-partner questions and overcome sales barriers.
• Conduct annual sales planning and develop sales strategies and new sales targets for assigned segments and territory.
• Identify top prospecting opportunities and build account plans.
• Keep CRM records of contacts and activities up to date.
• Partner with pricing teams to provide competitive offerings at appropriate market prices.
• Align teams in complex, matrixed organizations, manage relationships, and mitigate individual economic concerns.
• Proactively identify issues, plan work, and meet goals on schedule.

What This Job Offers

• Job Type: Full-time
• Career Level: Director