Business Development Consultant

Colony Brands•Monroe, WI

About The Position

The Business Development Consultant helps drive growth of IMS’s B2B services business. This hands-on role combines strategy and execution, including building and managing the sales pipeline, supporting the development and launch of products and services, and contributing to broader Business Development initiatives. The role involves collaborating with cross-functional partners to bring new offerings to market and supporting strategic growth initiatives.

Responsibilities

  • Develop and refine the sales pipeline process, CRM tools, and reporting used to track opportunities from lead to close.
  • Develop outreach strategies, target lists, and messaging for prospective B2B clients and strategic partners.
  • Execute lead-generation activities, including prospect research, initial outreach, follow-up, and meeting preparation.
  • Support the development, enhancement, and launch of B2B services, including ZapFi, SafetyNet Extended Service Plans, and the Membership Platform.
  • Gather market, competitor, and client input to shape product requirements, strategic positioning, and pricing structures.
  • Coordinate project plans, timelines, and cross-functional stakeholders to keep product launches and enhancements on track.
  • Support broader Business Development projects through research, analysis, and presentation materials.
  • Adhere to company policies, procedures, and professional workplace standards.
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