Business Development Center Representative | Honda

Hendrick Automotive Group

2d • $50,000 • Onsite

About The Position

Hendrick Honda is hiring a motivated, customer-focused Business Development Center (BDC) Representative to support its sales and service teams through lead generation. The role involves connecting customers with the appropriate dealership personnel and scheduling sales or service appointments. Compensation includes a base salary and performance-based bonuses tied to appointment and lead-generation metrics, with income potential up to $50,000 per year.

The position is based in the Business Development Center and involves regular interaction with customers and dealership personnel, as well as movement around dealership facilities. The employee may also be asked to perform other duties and responsibilities at a supervisor’s request.

Requirements

• High school diploma or equivalent.
• Strong verbal and written communication skills; communicate professionally, courteously, and clearly.
• Intermediate proficiency in Microsoft Office products.
• Ability to learn and navigate Dealership Management Systems and supporting software.
• Strong interpersonal skills and commitment to superior customer satisfaction.
• Ability to work scheduled shifts, including evenings, weekends, and holidays.

Nice To Haves

• Up to 3 years of customer service or business development experience is preferred.

Responsibilities

• Answer incoming calls using a proven script and schedule sales or service appointments.
• Contact internet leads by phone and email to schedule appointments.
• Respond promptly to customer website and inquiry requests.
• Confirm upcoming appointments and reschedule no-shows.
• Log customer interactions and follow-up activity in the Dealership Management System (DMS).
• Notify relevant departments of scheduled appointments.
• Follow up with sales and service teams to track appointment outcomes.
• Contact existing customers regarding current marketing incentives.
• Forward customer concerns to the appropriate department manager and follow up until resolution.
• Maintain CSI scores at or above company standards.
• Perform other duties and responsibilities as requested by a supervisor.

Benefits

• Competitive compensation with performance-based bonuses.
• Employee healthcare, prescription, and life insurance with zero premiums.
• 401(k) with company match.
• Paid time off, vacation, and sick days.
• Employee Assistance Program.
• Employee discounts.
• Recognition and rewards programs.
• Career growth potential.

What This Job Offers

• Job Type: Full-time
• Education Level: High school or GED