Business Account Manager
About The Position
The Business Account Manager develops and executes growth plans based on strategic intent established by VP/MD and the client, drawing on an understanding of retailer and manufacturer strategies. The role provides direction to Customer Managers to optimize annual and quarterly client business plans and serves as a key point of contact for regional client leadership, delivering consistent experiences and outcomes. The Business Account Manager leads the business planning process with cross-functional partners in Business Insights, Planning Organization, and Channel Teams. The position uses analysis of promotion, spending, and volume forecasts and actuals to improve key metrics, and manages base volume forecasts, item distribution, promotional strategy, and innovation. The position is remote, but candidates within commuting distance of a hub office must follow a hybrid schedule with regular in-office attendance. Working conditions include office and field environments, and travel varies from 30% to 50%.
Requirements
- Bachelor’s degree (B.A.) from a four-year university.
- At least 3 years of work experience in sales or marketing, including experience calling on a major chain customer.
- Excel and PowerPoint skills.
- Working knowledge of Nielsen and syndicated data sources.
- Strong communication and people skills.
- Collaboration and influencing skills.
- Ability to communicate clearly, think strategically, and solve problems.
- Ability to effectively prioritize demands and follow through on commitments.
- English language skills; bilingual skills may be required based on business necessity.
Responsibilities
- Coordinate with Customer Managers to develop and execute business plans.
- Build and manage strategic plans for respective retailers and wholesalers.
- Align strategy and plans with Region Broker Managers and identify opportunities and threats.
- Provide Customer Managers with planning analytics to support category and line reviews, new item presentations, and related activities.
- Manage trade funds effectively and maintain visibility.
- Align with the Insights lead and use insights specific to category/brand, consumer/shopper, and channel/retail dimensions.
- Use syndicated and other data sources to manage and inform strategic and tactical trade plans.
- Conduct ad hoc financial and data analysis, including pre- and post-event analysis.
- Develop customer-level distribution and merchandising targets supported by insights, along with merchandising activation plans for each key initiative.
- Attend customer sales calls with the Customer Manager Team where appropriate.
- Develop and deliver content as part of the CROSSVIEW Business Review process.
- Ensure client plans are built and maintained in the client’s Trade Planning System.
- Perform other job-related tasks as directed by management, when possible.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
