Broker & Trade Marketing Coordinator

DeLallo • Dallas, TX

2d • Remote

About The Position

DeLallo Foods is seeking a Broker & Trade Marketing Coordinator to support its grocery business throughout the Midwest. Reporting to the Regional Sales Manager, this home-office-based role connects customers, broker partners, and internal teams to help execute sales initiatives, promotional programs, new product launches, and distribution opportunities. The role requires strong organization, attention to detail, and the ability to manage multiple priorities while ensuring timely follow-through and communication across a fast-paced sales organization.

The position supports account planning and customer meetings, communicates priorities and sales goals to broker partners, coordinates trade marketing programs and retail execution, and maintains reporting and market intelligence. It requires approximately 75% overnight travel throughout the Midwest for customer and broker meetings, market visits, and retail execution reviews.

DeLallo describes its environment as collaborative and innovative, with opportunities to learn and develop. The company is family-owned and manufactures and distributes specialty Italian and Mediterranean foods. Its team emphasizes collaboration, professionalism, work ethic, growth, and innovation.

Requirements

• Experience in sales coordination, trade marketing, customer support, broker management, or a related field.
• Strong organizational and project coordination skills.
• Proficiency in Microsoft Excel, PowerPoint, Outlook, and related business applications.
• Excellent communication, follow-through, and problem-solving skills.
• Bachelor's degree in Business, Marketing, or a related field, or equivalent experience.

Nice To Haves

• Consumer packaged goods (CPG), food, grocery, or retail experience is preferred.

Responsibilities

• Support the Regional Sales Manager with account planning, customer meetings, presentations, and reporting.
• Track customer opportunities, commitments, and key business initiatives.
• Prepare account updates, meeting materials, and follow-up action plans.
• Maintain organized records of customer contacts, account plans, and business activities.
• Communicate priorities, promotional plans, sales goals, and initiatives to broker partners.
• Monitor progress on new-item presentations, distribution opportunities, merchandising efforts, and customer requests.
• Gather broker feedback, execution updates, and market insights, including price performance.
• Coordinate samples, selling materials, presentations, and related support tools.
• Maintain promotional calendars and execution timelines.
• Coordinate approved promotions, displays, seasonal programs, and new product launches.
• Track execution results and identify gaps or issues requiring follow-up.
• Support post-promotion reviews and performance reporting.
• Maintain sales reports, dashboards, and activity trackers.
• Monitor sales trends, distribution performance, promotional results, and competitive activity.
• Prepare summaries and analyses to support business decisions and regional growth initiatives.

Benefits

• Competitive wages
• Bi-weekly pay
• 401(k) with company match
• Paid time off, which can be cashed out in lieu of time off
• Paid holidays: New Year's Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, and Christmas
• Medical insurance
• Prescription drug coverage
• Dental insurance
• Vision insurance
• Hospital indemnity insurance
• Term life insurance
• Pre-tax spending accounts
• Free flu shots for all employees
• Short-term disability
• Long-term disability
• Accident coverage
• Employee Assistance Program, including counseling, legal, financial, and work/life support
• Career advancement opportunities
• Opportunities to transfer to other locations or departments
• Training and development
• Individualized leadership training opportunities
• Individualized intern development
• Referral program
• Online purchase discount

What This Job Offers

• Job Type: Full-time