Brand Strategist (Junior - Mid Level)

Tavern•New York, NY

About The Position

TAVERN is seeking a highly talented and motivated strategist to partner with its Creative and Client Services Teams. As part of the Strategy Team, the Brand Strategist helps set the bar for strategic excellence across clients and projects, delivering strategic thinking that addresses business problems and championing the agency’s creative excellence. The role involves working across multiple projects, speaking persuasively, serving as a trusted strategic voice, and advancing strategic discipline within the agency. Success requires cultural and emotional intelligence, effective collaboration across different working styles and perspectives, and the ability to empower others and build team cohesion.

Requirements

2 to 5+ years of experience in an agency strategy role, or brand strategy experience leading pieces of business and pitches with experience in an adjacent industry.
Expertise in brand positioning and insight generation, with a track record of delivering creatively inspiring, business-driving briefs.
Demonstrated ability to think strategically and creatively, supported by examples of exceptional creative output; able to be both a strong leader and a willing doer.
Excellent written and verbal communication and presentation skills.
Strong interest in consumer trends to drive creative ideation.
Deep understanding of the roles of brands, communications, and communication channels within business plans, particularly for beverage/spirits, CPG, and hospitality brands.
Experience identifying the real business problems that brand and communications strategy can affect.
Expertise leading new business opportunities, workshops, and brainstorming sessions.
Bachelor’s degree in a related field, or equivalent training and/or experience.
Thrives on direct, honest, and supportive communication.

Responsibilities

Create and steward big brand strategies, clearly defining them and building them over multiple initiatives.
Own the strategic vision and creative output for assigned business.
Develop a deep understanding of the client’s business and what makes it tick.
Champion brand purpose and ensure it is reflected across key touchpoints and communications.
Identify opportunities to grow clients’ businesses and projects, both in the market and within the agency.
Build relationships with internal leaders across disciplines and departments, including Design, Client Services, and Operations, and work with them to understand what is working, what is not, and what can be improved.
Serve as the strategic voice and oversee the strategic efficacy of work in creative reviews.