Brand Strategist (Junior - Mid Level)

Tavern•New York, NY

1d•$60,000 - $90,000

About The Position

TAVERN is seeking a highly talented and motivated Brand Strategist to join its Strategy Team and partner with the Creative and Client Services Teams. The strategist sets a high standard for strategic excellence across clients and projects, delivering strategic thinking that addresses clients’ business problems and championing the agency’s creative work. The role calls for an inspirational speaker who can manage multiple projects, serve as an authoritative strategic voice within the agency, and advance strategic discipline. Cultural and emotional intelligence, effective collaboration across varied working styles and perspectives, and the ability to empower others and build team cohesion are central to driving the agency’s strategic agenda.

Requirements

2 to 5+ years of experience in an agency strategy role, or brand strategy experience leading pieces of business and pitches with adjacent-industry experience.
Expertise in brand positioning and insight generation, with a track record of delivering creatively inspiring, business-driving briefs.
Ability to think strategically and creatively, demonstrated through exceptional creative output, and to act as both a strong leader and a willing doer.
Excellent written, verbal communication, and presentation skills, with a strong interest in consumer trends to drive creative ideation.
Deep understanding of the roles of brands, communications, and communication channels within business plans, particularly for beverage/spirits, CPG, and hospitality brands.
Experience identifying the real business problems that brand and communications strategy can affect.
Expertise leading new business opportunities, workshops, and brainstorming sessions.
Bachelor’s degree in a related field, or equivalent training and/or experience.
Thrives on direct, honest, and supportive communication.

Responsibilities

Create and steward big brand strategies, clearly defining them and building them over multiple initiatives.
Own the strategic vision and creative output for assigned business.
Develop a deep understanding of the client’s business and what makes it tick.
Champion the brand purpose and ensure it lives across key touchpoints and communications.
Identify additional opportunities to grow clients’ businesses and projects, both externally and within the agency.
Build relationships with internal leaders across disciplines and departments, including Design, Client Services, and Operations, to understand what is working, what is not, and what can be improved.
Serve as the strategic voice and oversee the strategic efficacy of work in creative reviews.