Brand Store Manager

moomoo•New York, NY

34d•$110,000 - $140,000•Onsite

About The Position

Moomoo’s mission is to democratize finance for all. As the Store Manager of our NYC Brand Store, you will lead the most visible in-person experience for our brand—connecting investors with powerful trading tools, market insights, and financial education. This role combines store leadership, financial expertise, sales strategy, and client relationship management. You will manage a team responsible for delivering exceptional client experiences, driving client acquisition, supporting store activations and events, and ensuring all activities comply with FINRA and SEC regulatory standards. This is a hands-on leadership role ideal for someone who thrives in fast-paced environments, enjoys coaching teams, and is passionate about financial markets and investor education. Office Location: NYC This role must be based on the office locations specified in the job description, in line with our in-office work philosophy. Remote work is not available for this position. For more details about our in-office approach and expectations, please reach out to the recruiter.

Requirements

Active FINRA Series 7 license and 24 license
3+ years of leadership experience in financial services, brokerage, fintech, or wealth management
Strong understanding of equities markets, options trading, and brokerage operations
Demonstrated experience managing teams and delivering strong sales or service results

Nice To Haves

Experience in brokerage branch leadership or client-facing financial advisory roles
Personal trading experience and deep passion for the U.S. stock market
Strong presentation, communication, and client relationship management skills
Experience leading customer-facing teams in high-growth or fintech environments

Responsibilities

Oversee the daily operations of the NYC Brand Store and ensure an outstanding in-person client experience.
Lead, coach, and develop a team of financial customer experience associates to achieve sales and service targets.
Provide ongoing training, mentorship, and performance feedback to drive team development and operational excellence.
Build a collaborative and inclusive team culture that reflects moomoo’s values.
Develop and execute sales and engagement strategies to increase store traffic, customer acquisition, and account openings.
Build long-term client relationships through personalized engagement and financial education.
Host or participate in in-store events, product demonstrations, and investor education sessions.
Partner with marketing and partnership teams to support brand activations and promotional campaigns.
Serve as the escalation point for complex customer inquiries related to equities trading, options, and brokerage services.
Ensure customers receive accurate, timely support while maintaining a high standard of professionalism and service.
Maintain structured client engagement strategies to deepen relationships and drive retention.
Maintain deep knowledge of moomoo’s products, trading tools, and investment platform.
Stay current on market trends, economic developments, and trading strategies.
Educate customers on investment concepts, platform functionality, and trading opportunities.
Ensure all marketing, sales, and customer interactions comply with FINRA, SEC, and internal regulatory policies.
Supervise licensed activities in the store in accordance with supervisory responsibilities under FINRA regulations.
Monitor store reporting including sales performance, client conversion metrics, and operational processes.