Brand Program Manager

PayPal • Toronto, ON

1d • $106,000 - $157,300 • Hybrid

About The Position

PayPal’s in-house B2B Brand and Creative team is hiring a Brand Program Manager to own the planning, governance, and delivery of brand and creative programs for the B2B marketing organization. The role turns approved briefs into integrated program plans, manages external agency partners, and works across marketing, product, and events to keep high-visibility work on schedule and on brand. It also runs the operating cadence behind that work and continuously improves how the team delivers. This is a program management role, not a production role.

The position owns brand and creative programs across marketing, product, social, communications, web, and events, from approved brief through launch. It builds roadmaps and scalable operating standards, manages timelines and approvals, plans creative capacity, and uses AI-enabled workflows to improve speed and quality. The merchant remains central to program prioritization and evaluation.

PayPal offers a balanced hybrid work model for most employees: three days in the office and two days at the employee’s choice of office or home workspace. The role lists Chicago, Illinois, and Toronto, Ontario, as pay locations, and has 0% travel. The Chicago annual pay range is $106,000–$157,300; the Toronto range is $100,000–$141,750, with potential additional compensation such as an annual performance bonus, equity, or other incentives. PayPal describes its benefits as including generous paid time off, healthcare coverage, and resources supporting financial security and mental health.

Requirements

• At least 5 years of relevant experience and a bachelor’s degree, or an equivalent combination of education and experience.
• At least 5 years of program management experience in an in-house creative or brand team, a creative agency, or a marketing organization.
• Direct experience managing external creative agencies, including briefing, scope management, feedback consolidation, and delivery accountability.
• Track record delivering multi-workstream, cross-functional programs with multiple stakeholders and approval stages.
• Working knowledge of B2B digital channels, including paid, content, social, email, and web, sufficient to plan realistic timelines, dependencies, and handoffs.
• Proficiency with project and collaboration tools such as Asana, Slack, Teams, and Microsoft 365, and comfort reviewing work in Figma.
• Strong written and verbal communication, with the ability to influence senior stakeholders and work across time zones.
• Practical fluency with AI tools and a demonstrated interest in improving how teams work.
• Bachelor’s degree in marketing, communications, design, business, or a related field, or equivalent experience.
• Sound creative judgment and ability to apply brand standards in reviews and turn feedback from multiple stakeholders into clear, actionable direction.
• Ability to bridge creative teams and marketing stakeholders and communicate fluently about both the work and the business.
• Strong prioritization skills, ability to manage multiple programs in parallel, remain composed under pressure, and work independently.
• Rigor in planning, documentation, and risk management.

Nice To Haves

• B2B marketing experience.

Responsibilities

• Identify issues and recommend best practices for content creation and management within the team.
• Understand merchant needs, strategic goals, and business objectives.
• Collaborate with team members to develop compelling narratives and visual assets that engage audiences.
• Monitor and evaluate content initiative performance and suggest adjustments.
• Stay informed about industry trends to keep content strategies relevant and effective.
• Collaborate with subject matter experts and maintain regular communication with internal teams.
• Work with cross-functional teams to ensure timely delivery of high-quality content.
• Own delivery of brand and creative programs across marketing, product, social, communications, web, and events, from approved brief through launch.
• Build and manage timelines, approval gates, and dependencies; surface risks early to keep high-visibility programs on track.
• Manage external creative agencies day to day, including onboarding them on process and brand standards, consolidating stakeholder feedback, guiding approvals, and tracking scope and budget.
• Partner with the B2B team to develop program roadmaps and scalable operating standards, including intake, review workflows, and accountability structures.
• Plan creative capacity against demand, flag constraints early, and apply lessons from past programs to current work.
• Use AI-enabled workflows to streamline briefing, documentation, feedback capture, and collaboration, and scale tools that improve speed and quality.
• Keep the merchant at the center of how programs are prioritized and judged.

Benefits

• Generous paid time off.
• Healthcare coverage for the employee and family.
• Resources to support financial security and mental health.
• Potential annual performance bonus, equity, or other incentive compensation, as applicable.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level