Program Manager - Marketing & Brand

Caterpillar•Irving, TX

9d•Onsite

About The Position

The Program Manager supports the Vice President of Marketing & Brand by coordinating, governing, and executing strategic programs and organizational priorities across the Marketing & Brand organization. The role works across teams to establish alignment and operating rhythms, monitor progress against objectives, and support successful execution of key initiatives. As a central point of coordination among leaders and teams, the Program Manager facilitates collaboration, manages dependencies, tracks outcomes, and provides insights for data-driven decision making. The role translates strategic objectives into actionable plans to help the organization achieve its business goals through disciplined program management and operational excellence. The position leads strategic programs and initiatives, develops plans with milestones and success measures, establishes governance and leadership forums, monitors performance and risks, and drives issue resolution. It also develops reporting and performance measures, analyzes data, supports planning, and promotes accountability and follow-through across stakeholders. The role coordinates processes and procedures across project teams, connects teams, translates corporate objectives into program practices, and oversees program development to ensure quality, goals, and deadlines are met. The position is onsite five days a week. Visa sponsorship is not available.

Requirements

Bachelor’s degree in business administration, Marketing, Communications, Project Management, or a related field, or equivalent working experience.
Experience in program management, project management, marketing operations, business operations, or strategic planning, preferably supporting complex cross-functional initiatives.
Experience leading multiple strategic programs or initiatives simultaneously, including developing plans, milestones, deliverables, timelines, and success measures.
Ability to translate business and organizational strategy into actionable plans with defined objectives, responsibilities, and measurable outcomes.
Experience establishing and managing program governance, operating rhythms, business reviews, and stakeholder communications.
Ability to lead cross-functional teams and influence stakeholders without direct authority, including partnering with senior leaders and teams across functions.
Strong project and program management skills, including identifying dependencies, managing risks, resolving issues, and driving initiatives to completion.
Strong analytical and problem-solving skills, including interpreting data, identifying trends, developing insights, and making recommendations to leadership.
Excellent written, verbal, presentation, and executive communication skills, with the ability to communicate complex information clearly to different audiences.
Ability to facilitate leadership discussions, business reviews, planning sessions, and cross-functional working meetings.
Ability to drive accountability and follow-through across stakeholders to achieve commitments, milestones, and business objectives.
Experience developing or improving standardized processes, program frameworks, and ways of working to increase consistency and effectiveness.
Strong relationship-building skills and demonstrated success serving as a liaison among teams, functions, and leadership.
Proficiency with program management, collaboration, and reporting tools such as Microsoft Excel, PowerPoint, Power BI, Microsoft Teams, SharePoint, or comparable platforms.
Knowledge of data gathering and analysis tools, techniques, and processes, and ability to collect and synthesize information from multiple stakeholders and sources.
Knowledge of data-driven decision-making processes and tools, and ability to use data to make decisions aligned with strategic objectives.
Knowledge of influencing tactics and strategies and ability to affect decisions within and outside one’s organization.
Knowledge of stakeholder alignment and collaboration, including enrolling stakeholders to coordinate activities supporting organizational vision and strategy.
Understanding of cross-team integration and ability to lead employees from various functions in coordinating work and solving problems collaboratively.
Knowledge of program management policies and techniques, including planning, organizing, monitoring, and controlling related projects and resources.
Knowledge of effective team-building techniques and ability to form and manage effective teams.

Nice To Haves

Experience supporting Marketing, Brand, Communications, or Digital Marketing organizations.
Experience working in a large, matrixed global organization.
Experience managing enterprise-level programs or strategic transformation initiatives involving multiple functions and stakeholders.
Project or program management certification such as PMP, PgMP, Agile/Scrum, or equivalent professional training.
Experience preparing executive-level dashboards, business reviews, presentations, and recommendations for senior leadership.

Responsibilities

Lead and coordinate strategic programs and initiatives supporting Marketing & Brand objectives.
Translate organizational priorities into actionable program plans with milestones, accountability, and success measures.
Establish and manage governance processes, operating rhythms, business reviews, and leadership forums.
Monitor program performance, identify risks and dependencies, and drive resolution of issues that may affect delivery.
Facilitate cross-functional collaboration and integration to align teams on priorities and objectives.
Partner with leaders to track progress against strategic goals and business outcomes.
Develop and maintain reporting, metrics, dashboards, and performance measures for informed decision making.
Analyze data, identify trends, and provide recommendations to improve program effectiveness and organizational performance.
Coordinate planning activities and execution of organizational initiatives.
Drive accountability and follow-through across stakeholders to achieve business results.
Organize and coordinate processes and procedures for project teams within the program.
Serve as a liaison among project teams and build connections across the program.
Translate corporate objectives into program objectives and practices.
Plan and monitor program development to ensure quality standards and goals are achieved.
Manage organizational program activities to ensure projects are implemented, accepted, and completed by established deadlines.