Brand Marketing & Integration Manager

Tremco Construction Products Group•Vernon Hills, IL

10d

About The Position

The Brand Marketing & Integration Manager manages the development and execution of Rust-Oleum brand and marketing strategies across assigned product platforms. The role turns consumer, competitive, and category insights into brand narratives, messaging frameworks, and campaign strategies that connect product strategy with marketing activation. It develops creative briefs and works with internal and external resources to bring ideas to life, ensuring cross-channel integration and alignment with brand positioning. The manager oversees campaign workflows and cross-functional collaboration to support on-time, on-budget, and on-brand execution. The position partners with Product Development and business unit leaders on go-to-market strategies, launches, and growth initiatives. It leads campaign strategy and creative brief development, coordinates internal teams and agencies, monitors campaign and brand performance, and supports optimization using analytics and consumer insights. The manager also contributes to planning frameworks and processes and supports brand architecture, identity, and positioning work led by the Director of Brand Marketing & Integration. The role is based in Vernon Hills, Illinois, within Rust-Oleum US Marketing, and reports to the Director, Brand Marketing & Integration. The target salary range is $94,000–$111,000, with bonus eligibility.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
7–10 years of progressive marketing experience, with expertise in brand strategy, go-to-market planning, and campaign development.
Strong understanding of product commercialization and launch planning within a consumer goods or multi-channel environment.
Demonstrated ability to partner cross-functionally with Product, Sales, and Channel Marketing to align business and marketing strategies.
Experience developing brand narratives, creative briefs, and campaign plans that connect insight, strategy, and execution.
Excellent project management skills and ability to lead multiple campaigns and workstreams simultaneously.
Strong analytical skills, including ability to interpret performance data and consumer insights to guide strategy.
Strong communication skills and ability to influence, align, and build trust across matrixed teams.
Experience managing agency relationships and delivering integrated, results-driven marketing programs.
Comfort working in a fast-paced environment with both strategic and executional responsibilities.
Ability to provide guidance to subordinates within company policies and advise them on meeting schedules or resolving technical problems.
Ability to recommend policy changes and establish department procedures.
Ability to develop and manage operational initiatives, translate functional plans into operational processes, and oversee implementation.
Ability to collaborate with customers and functional peers on matters affecting multiple departments.
Ability to execute financials, business planning, and organizational priorities.

Responsibilities

Partner with Product Development and business unit leaders to develop go-to-market strategies and plans that align product launches and growth initiatives with marketing activation.
Translate business and consumer insights into brand positioning, narratives, and integrated marketing plans that support brand and category growth.
Lead development of campaign strategies and creative briefs defining objectives, target audiences, insights, and success metrics.
Partner with creative agencies and internal teams to develop campaigns that express brand strategy and drive measurable impact.
Manage campaigns from concept and creative development through asset delivery, ensuring alignment with business strategy, timelines, and budgets.
Collaborate across marketing teams to ensure cohesive messaging and activation across channels.
Serve as the key brand marketing liaison to Product, ensuring marketing initiatives support commercial objectives, growth logic, and in-market execution.
Coordinate cross-functional input from Product, PR, and Demand Generation to deliver cohesive go-to-market plans and integrated communication calendars.
Monitor brand performance, campaign KPIs, and category trends; work with analytics and insights teams to inform ongoing channel optimization.
Contribute to frameworks and processes that improve campaign planning, creative alignment, and marketing efficiency.
Support brand architecture, identity, and positioning work led by the Director, ensuring consistency across assigned product platforms.
Perform other duties as assigned in the interest of Rust-Oleum.
Provide guidance to subordinates within company policies, advise them on schedules and technical problems, recommend policy changes and department procedures, and develop and manage operational initiatives.
Translate functional plans into operational processes and oversee implementation; collaborate with customers and functional peers on matters affecting multiple departments; execute financials, business planning, and organizational priorities.