Brand Marketing & Integration Manager

Carboline•Vernon Hills, IL

11d•$94,000 - $111,000

About The Position

The Brand Marketing & Integration Manager manages the development and execution of Rust-Oleum’s brand and marketing strategies across assigned product platforms. The role translates consumer, competitive, and category insights into brand narratives, messaging frameworks, and campaign strategies that connect product strategy to marketing activation. It develops creative briefs and partners with internal and external resources to bring ideas to life, ensuring integrated execution across channels and alignment with brand positioning. The manager oversees end-to-end campaign workflows, driving cross-functional collaboration and on-time, on-budget, on-brand delivery. The position partners with Product Development and Business Unit leaders on go-to-market strategies, supports brand architecture and positioning work led by the Director, and monitors brand performance, campaign KPIs, and category trends to inform optimization. It also contributes to frameworks and processes that improve campaign planning, creative alignment, and marketing efficiency. The role is based in Vernon Hills, Illinois, within Rust-Oleum US Marketing, and reports to the Director, Brand Marketing & Integration.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
7–10 years of progressive marketing experience, including expertise in brand strategy, go-to-market planning, and campaign development.
Strong understanding of product commercialization and launch planning within a consumer goods or multi-channel environment.
Demonstrated ability to partner cross-functionally with Product, Sales, and Channel Marketing to align business and marketing strategies.
Experience developing brand narratives, creative briefs, and campaign plans that connect insight, strategy, and execution.
Excellent project management skills and ability to lead multiple campaigns and workstreams simultaneously.
Strong analytical skills and ability to interpret performance data and consumer insights to guide strategy.
Strong communication skills and ability to influence, align, and build trust across matrixed teams.
Experience managing agency relationships and delivering integrated, results-driven marketing programs.
Comfort working in a fast-paced environment with both strategic and executional responsibilities.
Ability to guide subordinates within company policies and advise them on meeting schedules or resolving technical problems.
Ability to recommend policy changes and establish department procedures.
Ability to develop and manage operational initiatives, translate functional plans into operational processes, and oversee implementation.
Ability to collaborate with customers and functional peers on matters that impact multiple departments.
Ability to execute financials, business planning, and organizational priorities.

Responsibilities

Partner with Product Development and Business Unit leaders to develop go-to-market strategies and plans connecting product launches and growth initiatives with marketing activation.
Translate business and consumer insights into brand positioning, narratives, and integrated marketing plans that support brand and category growth.
Lead the development of campaign strategies and creative briefs defining objectives, target audiences, insights, and success metrics.
Partner with creative agencies and internal teams to develop campaigns that express brand strategy and drive measurable impact.
Manage campaigns from concept and creative development through asset delivery, ensuring alignment with business strategy, timelines, and budgets.
Collaborate with marketing teams to ensure cohesive messaging and activation across channels.
Serve as the key brand marketing liaison to Product, ensuring marketing initiatives support commercial objectives, growth logic, and in-market execution.
Coordinate input from Product, PR, and Demand Generation to deliver cohesive go-to-market plans and integrated communication calendars.
Monitor brand performance, campaign KPIs, and category trends; work with analytics and insights teams to inform ongoing channel optimization.
Contribute to frameworks and processes that improve campaign planning, creative alignment, and marketing efficiency.
Support brand architecture, identity, and positioning work led by the Director, ensuring consistency across assigned product platforms.
Perform other duties as assigned in the interest of Rust-Oleum.