Brand Manager

Sauer Brands•Richmond, VA

3d•Hybrid

About The Position

Kernel Season’s is America’s #1 Popcorn Seasoning, and with 30+ fun flavors of popcorn seasonings we make movie nights more fun! Kernel Season’s is widely distributed across grocery stores, mass, e-Comm and theaters. In addition to Kernel Season’s, this Brand Manager will oversee Spice Hunter – a premium, gourmet spice brand with a broad portfolio of spices and distribution in natural and traditional channels (e.g., Sprouts, Kroger & more). Overall Goal of Position: We are looking for an experienced CPG Brand Manager with 5-7 years of experience in consumer-packaged goods (CPG). The ideal candidate will be responsible for developing and executing brand & e-commerce strategies, supporting product innovation, and driving retail narratives. This role requires a mix of strategic thinking, critical problem solving, data analysis, and creative marketing. Job Summary: Reporting to the Marketing Director, the Brand Manager will be responsible for developing brand growth strategies, executing marketing and innovation plans, managing marketing budgets, and managing the P&L. We are seeking a high performer that can succeed in a fast-paced environment and lead cross-functional teams in executing against growth plans.

Requirements

5-7 years of brand management experience preferably in the CPG industry
Bachelor’s degree in marketing, or Business (MBA is a plus).
Proven experience in developing and executing marketing campaigns and brand strategies.
Very organized with proven methods to keep projects and processes on track.
Strong analytical skills with the ability to interpret consumer and sales data.
Experience with cross-functional teams in CPG.
Proficient in PowerPoint and Excel.
Experience with budget planning budget management.
Knowledge of retail and e-commerce marketing strategies.
Excellent communication and presentation skills.
Passion for the food industry.

Nice To Haves

Experience with Neilsen or Circana a plus.

Responsibilities

Support strategic and in-depth analysis of our category and CPG more broadly. Tapping into noteworthy and category driving trends and insights across food but also specific to our product portfolio pillars.
Work with the category management team to help drive customer stories.
Work alongside director to help build as well as execute brand strategies that drive sales growth, awareness, and engagement.
Identify market trends, support consumer research, and collaborate with team to bring new products to market.
This role will wear many hats. It is a critical skillset to approach all aspects of the job with the mindset of a business operator not only just focusing on Marketing.
Help to lead integrated marketing campaigns, including digital, social media, retail promotions, and traditional advertising.
Partner with E-comm team and retail teams to develop retail and online strategies, ensuring a strong brand presence across key distribution channels.
Work closely with teams, including Sales, R&D, and Operations, as well as external agencies and retail partners.
Work with our agency partners to execute our brand strategies through media planning and buying as well as with creative expressions of our brand in both social and digital content.
Monitor directed key performance indicators (KPIs) and make data-driven recommendations for continuous improvement.
Using tools such as excel to enhance or leverage ways of working and completing tasks.