Brand Manager

Forma Brands LLC•Los Angeles, CA

About The Position

Morphe is a beauty brand focused on high-performance, high-design products at accessible prices, supported by product development, regulatory, and supply chain capabilities. The Brand Manager supports brand strategy, product innovation, product marketing, launch execution, business performance analysis, and team development. The role works closely with Brand Leadership, Sales Channel leads, Product Development, Creative, Visual Merchandising, Sales, and Marketing teams to develop global product assortments and deliver product launches across digital, retail, and wholesale channels. The Brand Manager also manages and mentors a Senior Specialist. The stated salary information notes that FORMA Brands uses a market-based approach to pay. The referenced range applies to positions based in the Greater Los Angeles area, and starting pay depends on job-related skills, experience, qualifications, work location, and market conditions. No specific salary figures are provided.

Requirements

Bachelor's degree required; an MBA is a plus.
2–3 years of experience in brand management or product marketing required, preferably in the beauty or consumer products industry.
Strong understanding of beauty industry trends, consumer behavior, competitive landscape, and retail dynamics.
Strong commercial acumen and ability to analyze sales performance, interpret data, and translate insights into actionable business recommendations.
Demonstrated ability to develop product positioning, consumer-facing messaging, and marketing strategies.
Excellent project management and organizational skills, including managing multiple priorities, meeting deadlines, and maintaining high execution standards.
Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences and organizational levels.
Ability to work independently and collaboratively in a fast-paced, dynamic environment.
Strong relationship-building and influencing skills to drive cross-functional alignment and results.
Must be able to perform the essential functions of the position, with or without reasonable accommodation, in accordance with applicable laws and workplace safety requirements.

Nice To Haves

MBA.
Experience managing or mentoring junior team members.
Experience in the beauty or consumer products industry.

Responsibilities

Support the development and execution of product pipeline strategies using marketplace trends, consumer insights, competitive intelligence, and creator feedback.
Identify and evaluate subcategory and product opportunities, including global sales potential, assortment needs, shade ranges, product features, and consumer benefits.
Support franchise and subcategory strategies to strengthen hero products, optimize global assortments, and drive category growth.
Partner with cross-functional teams to develop and maintain global product assortments aligned with brand positioning, consumer needs, and commercial objectives.
Lead development of product launch briefs with Product Development, Copy, and Creative teams, covering positioning, differentiators, features and benefits, global pricing, and launch asset requirements.
Communicate product launch strategies, priorities, and deliverables across cross-functional teams.
Brief internal Creative teams and external agencies on marketing and campaign needs and oversee timely delivery of global assets across digital, retail, and wholesale channels.
Partner with Visual Merchandising and Creative teams to translate product positioning, launch strategies, and messaging into in-store experiences.
Identify and address risks and challenges throughout product launches and maintain alignment across Product Development, Creative, Visual Merchandising, Sales, and Marketing teams.
Monitor product, franchise, and category performance; identify wins, risks, and growth opportunities; and contribute recommendations during monthly business reviews.
Develop and analyze sales reporting for product launches, marketing campaigns, and promotional events to assess results and inform future strategies.
Conduct global competitive pricing analyses to inform product positioning, pricing recommendations, and market competitiveness.
Support ad hoc initiatives and analyses, including financial planning, marketing strategy, event planning, and consumer and competitive research.
Manage and mentor a Senior Specialist by providing direction, prioritization, project oversight, and coaching.
Delegate responsibilities, provide constructive feedback, and foster accountability, collaboration, and professional growth.