Brand Manager

Tropicana Brands Group•Chicago, IL

2h•$110,000 - $150,000•Hybrid

About The Position

Tropicana Brands Group is seeking a Brand Manager – Starbucks & Pure Leaf to join its Marketing team. The role supports growth for the Starbucks and Pure Leaf brands in the Multiserve Chilled space, working with external partners at Starbucks, PepsiCo, and Lipton to strengthen their presence as coffee and tea brands in retail. The Brand Manager independently owns complex workstreams and partners with internal and external stakeholders on brand strategy, innovation, commercialization, and go-to-market strategy. The position manages brand performance, portfolio choices, forecasts, budgets, and investment trade-offs, and owns portfolio profit and loss. It develops go-to-market plans, builds synergies across partnerships, identifies omnichannel opportunities, helps determine innovation pipelines, and collaborates with Shopper teams on customer activations. The role is based in the Chicago, Illinois surrounding area or requires relocation there, uses a blended work environment with three days in the office, and involves up to 15% travel.

Requirements

Undergraduate degree required; a focus on Marketing or Business is a plus.
At least 5 years of CPG brand management, marketing, or other relevant CPG experience.
Must be legally authorized to work in the United States without employer sponsorship now or in the future.
Must be located in the Chicago, Illinois surrounding area or willing to relocate for the duration of employment.
Willingness to work in a blended environment with three days in the office and transition between remote and in-office work.
Willingness to travel up to 15%.
CPG general management experience with a demonstrated track record of building, activating, and managing brand and go-to-market strategy to deliver consumer and business growth.
Ability to independently own and lead projects as the lead point of contact.
Strong relationship-building skills with internal and external stakeholders and ability to support cohesive decision-making.
Experience working collaboratively with internal and external groups, including agencies and partnership companies.
Strong analytical and financial skills, including consumption reporting and P&L understanding.
Proficiency with consumer and market data platforms such as Circana or similar tools.
Bias for action, sound judgment, comfort navigating ambiguity, and ability to move work forward at pace.

Nice To Haves

MBA is an asset.

Responsibilities

Manage brand performance, portfolio choices, forecasts, budgets, and investment trade-offs with Brand leadership, Finance, Sales, Insights, Supply, R&D, and other functions.
Own portfolio profit and loss, managing top-line and bottom-line brand goals.
Drive go-to-market strategy for Starbucks and Pure Leaf, including collaboration with Sales, Revenue Growth Management, and Category Management on SKU prioritization and pricing recommendations.
Build synergies between the North America Coffee Partnership and Pepsi Lipton Partnership to advance shared business growth targets.
Identify omnichannel ways to engage consumers across Starbucks and Pure Leaf touchpoints, including in-store and digital channels.
Partner on brand innovation pipelines, including identifying suitable offerings for retail shoppers based on Starbucks café offerings.
Work with the Shopper team to identify the best use of investment for key customers, including high-ROI in-store and digital activations.
Collaborate with internal and external stakeholders on brand strategy, innovation, commercialization, and go-to-market strategy.