Manager, Brand

Maryland Food Bank•Baltimore, MD

2d•Hybrid

About The Position

The Brand Manager leads the day-to-day stewardship of MFB’s brand, ensuring consistent and compelling brand expression across campaigns, digital channels, publications, partnerships, merchandise, and physical spaces. Reporting to the SVP of Marketing & Communications, this role translates brand strategy into creative direction, maintains brand standards, guides internal and external partners, and ensures cohesive brand experiences across MFB.

Requirements

5+ years of experience in brand management, marketing, communications, creative services, or a related field.
Experience managing brand projects from concept through completion.
Strong understanding of brand strategy, creative development, and brand standards.
Experience working with internal teams and external creative partners, vendors, or agencies.
Strong project management, communication, organizational, and problem-solving skills.
Demonstrated creative judgment and ability to evaluate and guide creative work.
Ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.

Nice To Haves

Bachelor’s degree in marketing, communications, graphic design, branding, or a related field.
Experience working with nonprofit, mission-driven, or community-focused organizations.
Experience developing integrated campaigns across digital, print, events, video, and physical environments.
Experience with merchandise, environmental branding, or vendor/production management.
Familiarity with accessibility and inclusive brand practices.

Responsibilities

Serve as MFB’s day-to-day steward of the brand identity and ensure consistent, compelling brand expression across channels and locations.
Translate brand strategy into clear creative direction for campaigns, materials, partnerships, and audience experiences.
Develop and evaluate creative briefs and concepts, ensuring alignment with project goals, audiences, messaging, and brand standards.
Guide brand expression across digital, print, video, presentations, events, merchandise, signage, and physical spaces.
Collaborate with Communications, Content, Digital, and other teams to deliver cohesive and accessible brand experiences.
Provide creative direction and constructive feedback to internal teams, designers, agencies, photographers, vendors, and other partners.
Manage brand projects from concept through completion, coordinating priorities, timelines, stakeholders, deliverables, and approvals.
Review creative concepts and final materials for quality, accessibility, consistency, and alignment with MFB’s brand.
Identify opportunities to strengthen MFB’s brand presence and improve processes, tools, and resources that support consistent brand execution.