Brand Manager

CHG Healthcare•Midvale, UT

2d•$92,900 - $179,700

About The Position

The Brand Manager in CHG Healthcare’s Corporate Marketing Division brings brand strategy to life through creative, well-executed campaigns. This hands-on marketer manages day-to-day brand campaign delivery across channels, from creative development through launch, and tracks results to continually improve campaign execution. The role works closely with sales leaders and representatives to keep marketing connected to field needs, and collaborates with marketing partners to align messaging and timing. This full-time position is based out of Midvale, Utah, and reports to the Sr. Brand Director.

Requirements

Bachelor’s degree in marketing, communications, or business.
Seven or more years of marketing experience.
Creative and resourceful, with the ability to generate fresh campaign ideas and new ways to tell the brand story.
Strategic thinking and strong business acumen, with the ability to align marketing initiatives with company objectives.
Ability to build relationships across the organization.
Capacity to work in a fast-paced environment and a highly self-driven approach.
Ability to deal with ambiguity; experience in a complex industry or multi-brand organization.
Ability to manage multiple campaigns simultaneously and meet deadlines.
Strong verbal and written communication skills and ability to build trusting relationships with senior leadership.
Collaborative team-player approach.
Adaptability and ability to pivot when priorities or results change.
Data-informed approach and ability to adjust based on learnings; experience with brand health tracking, native campaign reporting, and Adobe Analytics.

Nice To Haves

Healthcare or staffing experience.
Advanced degree in marketing, business, or a related field.
Brand or digital marketing experience.

Responsibilities

Manage day-to-day execution of the marketing plan, translating senior leadership’s strategy into campaigns and tactics.
Collaborate on annual strategic marketing plans and manage annual budgets.
Own brand positioning across campaigns and ensure each execution amplifies the brand.
Apply understanding of audience segments, their needs, and what motivates them.
Develop creative and innovative campaign concepts, offers, and content that capture attention and differentiate the brand.
Write clear, inspirational creative briefs.
Work with channel partners to execute integrated campaigns across TV, audio, sponsorships and partnerships, PR, social, display, content, conferences, events, and the website.
Support content strategy across the sales funnel, from awareness to conversion, with informative and educational resources and distinctive storytelling.
Track and report campaign and marketing results, including reach, engagement, and conversion, and use findings to improve future execution.
Support brand health tracking, including awareness, consideration, and sentiment, by gathering and synthesizing data for leadership.
Partner with sales leaders and representatives to understand their day-to-day needs and provide marketing support.
Collaborate with marketing colleagues across growth, media, content, PR, website, and social to align messaging and timing.
Act as a brand steward and maintain consistent standards externally and throughout the organization.
Monitor competitors and industry trends and share fresh ideas and best practices with the team.
Provide guidance and support to other team members as needed.