Brand Manager

High Country Beverage Corp•Johnstown, CO

2d•$81,000 - $95,000

About The Position

The Brand Manager serves as the primary point of contact and advocate for assigned suppliers and High Country Beverage. Reporting to the Marketing Manager, this role builds and executes annual business plans, achieves sales and distribution goals, and drives retail activation across both sales divisions for assigned brands. The Brand Manager is accountable for the P&L performance of assigned suppliers, including sales volume, distribution, revenue, quality, and profit goals. The role develops annual supplier business plans, sets volume and distribution goals, negotiates supplier investment, and allocates marketing and point-of-sale budgets. The Brand Manager tracks results against plans throughout the year and adjusts as needed to support brand performance and shared business objectives. The position provides weekly training to sales staff on brand attributes and effective selling techniques, develops and communicates brand-specific sales initiatives and incentive programs, integrates supplier marketing programs into sales strategies, monitors key financial and sales metrics, and supports the sales team in meeting performance targets.

Requirements

Experience in brand management, sales, or marketing within beverage alcohol distribution.
Experience building annual business plans, volume forecasts, and budgets.
Proficiency with technology.
Public speaking and presentation skills.
Highly organized and detail-oriented.
Analytical and math skills.
Proven ability to work under deadlines.
Takes responsibility for deliverables, follows through on commitments, and learns from outcomes.
Ability to work cross-functionally with multiple teams.
Self-driven and results-oriented with a positive, team-first attitude.

Responsibilities

Serve as the primary point of contact and advocate for assigned suppliers and High Country Beverage.
Build and execute annual business plans for assigned suppliers.
Set volume and distribution goals, negotiate supplier investment, and allocate marketing and point-of-sale budgets.
Achieve sales and distribution goals and drive retail activation across both sales divisions.
Manage assigned suppliers' P&L performance to meet sales volume, distribution, revenue, quality, and profit goals.
Track results against business plans and adjust plans as needed to maximize brand performance and achieve shared objectives.
Provide weekly training to sales staff on brand attributes and effective selling techniques.
Develop and communicate brand-specific sales initiatives and incentive programs.
Integrate supplier marketing programs into High Country Beverage sales strategies.
Monitor key financial and sales metrics and support the sales team in achieving performance targets.